Antenna Segment Marketing Director

6 days ago

Perth, Western Australia beBeeMarketing Full time $120,000 - $140,000

Global Antenna Segment Leader

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  • We are seeking a strategic and driven leader to head marketing initiatives across our antenna portfolio, focusing on combo and external antennas.
  • This role is responsible for developing and executing global go-to-market strategies that drive growth, increase brand visibility, and expand presence in key vertical markets.

About the Role:

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  • Lead global segment marketing strategy for embedded, external, and combo antennas, ensuring alignment with product development and sales goals.
  • Identify and assess new markets, customer segments, and use cases for antenna products, focusing on high-growth verticals.
  • Create targeted promotional content and marketing campaigns that drive awareness, generate leads, and support sales enablement across global regions.
  • Drive thought leadership through white papers, case studies, webinars, and industry event participation.
  • Monitor market trends, customer feedback, and competitive activity to inform strategy and positioning.
  • Own and track marketing KPIs for the antenna segment, continuously optimizing campaigns and messaging for improved performance.

Requirements:

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  • Bachelor's degree in Marketing, Engineering, Business, or a related field; MBA is a plus.
  • Minimum of 3 years of experience in a marketing role within the antenna industry, with a strong focus on combo and external antennas.
  • Fluent in written and spoken English.
  • Deep understanding of antenna technologies, applications, and key markets.
  • Proven track record of developing and executing marketing strategies that successfully target and engage new customer segments.
  • Strong storytelling skills and the ability to translate technical features into value-driven messaging.

Key Responsibilities:

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  • Develop and execute go-to-market strategies for antenna products.
  • Lead marketing teams and ensure effective campaign execution.
  • Monitor market trends and competitor activity.
  • Track and analyze marketing KPIs.

What We Offer:

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  • Opportunity to lead and develop a marketing team.
  • Collaborative and dynamic work environment.
  • Competitive salary and benefits package.

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