Global Antenna Segment Marketing Manager

1 week ago

Perth, Western Australia Quectel Full time
Overview
Quectel Wireless Solutions is global IoT technology developer and cellular module supplier of 5G, LTE, LTE-A, LPWA, Smart Module, C-V2X, GSM/GPRS, UMTS/HSPA(+) and GNSS modules. Due to business expansion, Quectel is looking for motivated and proactive candidates to join our team.
Job Title
Global Antenna Segment Marketing Manager
Job Description / Summary
We are looking for a strategic and driven Global Antenna Segment Marketing Manager to lead marketing initiatives across our antenna portfolio, with a focus on combo and external antennas. This role is responsible for developing and executing global go-to-market strategies that drive growth, increase brand visibility and expand our presence in key vertical markets. The ideal candidate will bring hands-on experience in IoT antenna marketing with a strong understanding of market dynamics, customer needs and technology trends.
Responsibilities
Lead global segment marketing strategy for embedded, external and combo antennas, ensuring alignment with product development and sales goals.
Identify and assess new markets, customer segments and use cases for antenna products, with a focus on high-growth verticals.
Ability to identify and analyze key customer buying criteria to inform product positioning, marketing strategies and sales approaches.
Develop value propositions, segment positioning and compelling messaging that resonates with technical and commercial audiences.
Create targeted promotional content and marketing campaigns that drive awareness, generate leads and support sales enablement across global regions.
Work closely with product management, field application engineering (FAE), sales and regional marketing teams to deliver cohesive and effective go-to-market plans.
Drive thought leadership through white papers, case studies, webinars and industry event participation.
Monitor market trends, customer feedback and competitive activity to inform strategy and positioning.
Own and track marketing KPIs for the antenna segment, continuously optimizing campaigns and messaging for improved performance.
Qualifications
Bachelor's degree in Marketing, Engineering, Business, or a related field; MBA is a plus.
Minimum of 3 years of experience in a marketing role within the antenna industry, with a strong focus on combo and external antennas.
Fluent in written and spoken English.
Deep understanding of antenna technologies, applications and key markets.
Proven track record of developing and executing marketing strategies that successfully target and engage new customer segments.
Strong storytelling skills and the ability to translate technical features into value-driven messaging.
Proficiency in digital marketing tools, CRM systems, and campaign performance analytics.
Excellent cross-functional collaboration and project management skills in a global context.
Self-starter with a strategic mindset and a passion for wireless technology and connectivity solutions.
What Do We Offer
Innovative Spirit: Work in a creative environment that encourages new ideas and solutions.
Career Development: We invest in your growth and continuous learning.
Team Culture: Join a motivated team that collaborates to shape the future of IoT.
Flexibility: Enjoy flexible working hours and the opportunity to work remotely.
Only shortlisted candidates will be contacted
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