Head of Acquisition

3 weeks ago

Sydney, New South Wales, Australia Australian Institute of Management Full time
Overview

For over 80 years, the Australian Institute of Management (AIM) has empowered individuals and organisations to thrive with industry-focused education solutions. AIM has developed over 100 short courses and Vocational Qualifications to help our students advance their skills and career, regardless of industry and experience. Today, AIM is the market leader in corporate education and training. AIM is part of Scentia, which also includes The Institute of Executive Coaching and Leadership (IECL) and Australasian College of Health and Wellness (ACHW).

About The Role

As our Head of Acquisition, you will be instrumental in driving the growth of AIM through high-impact B2C lead generation strategies. This role owns the full digital acquisition funnel—from cost-per-lead (CPL) to enrollment—ensuring strong ROI and alignment with strategic goals. You'll oversee paid media performance across channels like Google, Meta, and LinkedIn, while collaborating cross-functionally with marketing, sales, finance, and compliance. You'll manage agency partners and use data to continuously optimise acquisition campaigns. This is a high-impact role ideal for a strategic and analytical digital marketer who thrives on driving measurable growth in a fast-paced, purpose-led environment.

Key Responsibilities
  • Develop and execute paid media strategies across Google Ads, Meta, LinkedIn, and YouTube
  • Own key performance metrics including CPL, conversion rates, and channel efficiency
  • Analyse campaign and funnel data using Salesforce dashboards and behavioural analytics
  • Lead agency relationships, ensuring clear targets and campaign alignment
  • Oversee testing initiatives (A/B, multivariate) to improve lead quality and conversion rates
  • Collaborate with internal stakeholders to align acquisition efforts with business goals
  • Manage and report on acquisition budgets, reallocating based on performance
  • Provide clear and actionable performance reports to the CMO and senior leadership
About You
  • 5+ years' experience in digital acquisition or performance marketing roles, ideally in B2C lead generation
  • Deep expertise in Google Ads, Meta, LinkedIn, and campaign performance analysis
  • Strong data literacy and proficiency in Salesforce reporting
  • Demonstrated ability to manage and optimise large-scale budgets
  • Excellent written communication, project management, and stakeholder engagement skills
  • A commercial mindset with attention to detail and strong analytical thinking
  • Background in education or professional services is a plus
Benefits & Perks
  • Flexible Working Arrangements
  • Career Growth Opportunities
  • Vibrant Office Culture
  • Employee Assistance Program (EAP)
  • Ongoing Training & Support
  • Complimentary Short Courses
  • Monthly Celebrations & Social Events
  • Paid Volunteer Days
  • Collaborative Team Environment
The Culture

We are passionate about connecting people and organisations through learning. Our culture is the foundation of our success, driven by a clear core purpose and behaviours that are deeply embedded in our organisational DNA. Together, they shape who we are, how we work, and the impact we make.

If you would like to be part of our journey, simply click Apply Now and our recruitment team will reach out to you.

Job Details
  • Seniority level: Director
  • Employment type: Full-time
  • Job function: Business Development and Sales
  • Industries: Education Administration Programs

Location: Alexandria, New South Wales, Australia

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