Media Growth Strategist

1 week ago

Sydney, New South Wales, Australia beBeePerformance Full time $70,000
Job Opportunity

This role is focused on managing paid activities across Google and Meta, guiding strategy, optimising performance, and driving sales growth. As a Digital Media Specialist, you will be responsible for shaping paid media strategies and exceeding goals from day one.

You will manage a mix of lead generation and conversion-focused campaigns designed to drive awareness and sales. This requires a deep understanding of different audiences and funnel stages, as well as creating strategies tailored to each brand's specific needs.

About the Position

Key responsibilities include planning, managing, and optimising paid media campaigns across Google and Meta to drive measurable results. You will develop data-driven strategies tailored to each brand's unique goals, using insights to keep campaigns on track and consistently delivering high performance.

Collaboration with the team is crucial in briefing, creating, and testing ad creatives that grab attention and convert. Performance metrics are monitored and analysed in real-time to continually optimise campaigns for peak efficiency.

Relentless testing is required, from creatives to audience targeting and landing pages, to identify the winning combinations that maximise return on ad spend (ROAS). Initiative is key in pushing performance, testing bold ideas, and driving better results.

Requirements
  • Hands-on experience in digital media buying and campaign management, preferably 2+ years.
  • Able to think creatively and analytically, seeking innovative solutions to scale campaigns while optimising efficiency and results.
  • A natural leader confident in guiding media buying efforts and working with others.
  • Understanding of the power of great creatives combined with data-driven decisions.
  • Expertise in configuring and analysing pixels and data sets for both eCommerce platforms and service-based lead-gen websites.
What We Offer

A collaborative culture where teamwork thrives and colleagues support each other in delivering outstanding work. The opportunity to push performance boundaries, test bold ideas, and drive better results.

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