Brand Experience Leader

1 day ago

Melbourne, Victoria, Australia beBeeMarketing Full time $110,000 - $120,000

We are seeking a Marketing Manager to join our team.

Key Responsibilities
  • Develop and implement marketing strategies that drive performance and align with our brand positioning.
  • Support the Senior Marketing Manager in developing the annual Marketing Strategy, which underpins our Business Plan.
  • Ensure brand positioning and creative execution are in line with our strategic direction and influence customer behavior.
  • Drive centre activation schedules to position our asset experience above competitors and enhance retailer participation and customer engagement.
  • Analyse research data to inform the team on market opportunities and threats.
  • Develop campaigns that respond to market opportunities, are on-brand, and drive engagement across all platforms.
  • Plan and manage content strategies, ensuring content is in line with current insights from digital & social analysis.
  • Contribute to the delivery of the retailer engagement strategy at the asset.
Requirements

A tertiary qualification in Marketing or a related field, with prior experience in a similar role within the retail sector.

Exceptional communication skills and sound digital and social capabilities to drive content strategies and connect with offline experiences.

What We Offer
  • Flexible working arrangements and generous leave options.
  • Market-leading parental leave benefits.
  • Comprehensive wellbeing programs and support tailored to diverse needs.
  • Opportunities for professional growth and development through our Learning & Development Team.

We are a diverse and inclusive workplace culture that welcomes applications from candidates with diverse backgrounds.

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