Senior Visual Brand Experience Leader

4 days ago

Melbourne, Victoria, Australia beBeeMerchandiser Full time $150,000 - $200,000
Job Title: Visual Merchandise Manager

This is a leadership role that involves developing and implementing high-impact visual merchandising strategies to elevate customer experience, drive sales, and bring brand stories to life.

Key Responsibilities:
  • Team Leadership: Lead, mentor, and inspire a team of 4 Visual Merchandisers, providing direction, feedback, and professional development.
  • Brand Storytelling: Design and execute visually compelling displays, layouts, and in-store experiences that align with the brand identity and seasonal campaigns.
  • National VM Guidelines: Develop and roll out national VM guides, creating mock-ups and displays at Head Office to ensure clear direction for store teams.
  • Campaign & Promotional Execution: Collaborate with product, marketing, and retail teams to deliver cohesive product launches, promotions, and brand campaigns across the store network.
  • Standards & Compliance: Conduct regular store visits, audits, and reviews of store setup photos to ensure consistent execution and provide constructive feedback.
  • Store Projects: Plan and implement VM strategies for new store openings, refurbishments, and relocations, ensuring layouts maximise customer flow and product engagement.
  • Training & Upskilling: Deliver hands-on training to store teams, empowering them to maintain and elevate VM standards independently.
  • Commercial Impact: Monitor sales performance and customer feedback to evaluate and optimise the effectiveness of VM initiatives.
  • Innovation & Trends: Stay ahead of retail and design trends, introducing fresh, innovative ideas to maintain a leading presence in the market.

About You:

  • Proven leadership skills with experience managing and developing a team.
  • Strong creative and commercial acumen, with an eye for detail and a passion for storytelling.
  • Experience creating VM guidelines and translating them into practical in-store execution.
  • Skilled in managing multiple projects, including new store openings and large-scale campaign rollouts.
  • A collaborative, proactive approach with excellent communication skills.

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