Digital Food Content Creator

1 month ago

Sydney, New South Wales, Australia BAUER MEDIA Full time
About the Role

The position of Digital Food Content Creator is crucial to the ongoing success and multi-channel evolution of Bauer Media's prestigious Women's Weekly brand. This role is responsible for conceptualizing, creating, and editing social food videos and other relevant content across various platforms, including websites, social media, and newsletters, for this and other iconic food brands within the Are Media stable.

This permanent full-time position will report directly to the Digital Managing Editor and play a pivotal role in driving audience engagement and growth for Women's Weekly's trusted and beloved food content across all platforms.

Key Responsibilities:
  • Ideate and execute engaging social food videos and other captivating digital content for the AWW brand that aligns with its identity and vision.
  • Support the publishing schedule across social media, digital platforms, and email newsletters by collecting and creating necessary assets.
  • Collaborate with DMEs, AWW Food Director, and social and search specialists to develop and implement an effective social content strategy for food-related content.
  • Work closely with the food team to explore new content opportunities, such as recipes, collections, video stories, etc., and bring them to life.
  • Analyze data and insights to inform content decisions and track performance across websites and social media platforms.
  • Contribute to achieving divisional goals, objectives, and KPIs aligned with Bauer Media's values and strategic vision.
Requirements and Skills:
  • A minimum of two years of experience in creating and editing food video content for social media platforms.
  • Proven expertise in working with digital platforms/content management systems.
  • A strong understanding and passion for food and food media.
  • Familiarity with video editing tools such as CANVA, Photoshop, Capcut, Splice, etc.
  • A willingness to adapt and learn new digital/social content creation skills.
  • Excellent communication skills.
  • Ability to work independently and collaboratively as part of a team.
  • Experience in understanding social audiences and developing data-driven content ideas.
  • Capacity to meet robust content quotas and deadlines.
  • Flexibility to adjust to evolving business needs.
  • Solid cooking and preparation skills.
  • Knowledge of SEO best practices.
  • A commitment to maintaining a safe work environment and adhering to OH&S regulations.

Estimated Salary Range: AU$60,000 - AU$80,000 per annum, dependent on experience and qualifications. The actual salary may vary based on individual circumstances and location.

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