Senior Brand Manager Lead

1 week ago

Melbourne, Victoria, Australia beBeeBrandManager Full time $120,000 - $160,000

Lead the retail incontinence portfolio across Australia and New Zealand. Drive brand and category strategy, innovation, and commercial initiatives to deliver growth.

">About the Role

This is a senior leadership position where you will lead the 3–5 year brand and category strategy for a leading global brand. You will be responsible for developing the overall brand communication strategy, driving campaign development and execution across TV, digital, social, and POS, and owning new product development (NPD) strategy.

Responsibilities
  • Lead the development of the brand and category strategy, including identifying opportunities for growth and improving market share
  • Develop and implement effective communication strategies to engage with consumers and drive business results
  • Drive NPD strategy, working closely with local and global teams to bring new products to market
  • Manage relationships with media, creative, and research agencies, ensuring delivery of high-quality work that meets business objectives
  • Own commercial performance, including sales, gross margin, EBITA, and budget management
Requirements

To succeed in this role, you will need:

  • A tertiary qualification in Marketing or a related field
  • 5+ years of experience in brand management, preferably within fast-moving consumer goods (FMCG)
  • Strong capabilities across the 6Ps: Positioning, Product, Pack, Price, Promotion, and Place
  • Strategic thinking and end-to-end NPD experience
  • Strong business acumen and ability to influence senior stakeholders
Benefits

We offer a collaborative and open atmosphere where you will feel valued, empowered to grow, and challenged to achieve business results. Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment.

  • Senior Brand Strategist Lead

    2 weeks ago

    Melbourne, Victoria, Australia beBeeStrategist Full time $95,000 - $200,000

    About the RoleThis pivotal position requires someone who can lead integrated campaigns, drive brand strategy and positioning, manage project scope and timelines, and foster deep client relationships at a senior level.You'll be responsible for leading cross-functional teams and collaborating with strategic and creative leads to solve briefs and business...

  • Leading Brand Manager

    2 weeks ago

    Melbourne, Victoria, Australia beBeeBrandLeader Full time $170,000 - $220,000

    As a senior brand leader, you will have the opportunity to lead significant brands and product portfolios, driving growth and profitability across both consumer and trade channels. Reporting into the marketing director, you'll shape portfolio strategy, drive new product development, and ensure commercial success.Key Responsibilities:Define brand positioning,...

  • Senior Brand Marketing Lead

    2 weeks ago

    Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $120,000

    Job SummaryWe are seeking a visionary Senior Brand Marketing Lead to shape the brand, voice, and presence of our hotel from the ground up. This is an exciting opportunity to be part of a landmark hotel opening in Melbourne and create a lasting impact.Main Responsibilities:Lead the brand, overseeing all marketing activities and promotional strategies.Develop...

  • Senior Brand Marketing Lead

    2 weeks ago

    Melbourne, Victoria, Australia beBeeBrand Full time $125,000 - $130,000

    Job Title: Brand ManagerAbout the RoleThis role is a senior marketing position responsible for developing and executing a comprehensive brand strategy to drive business growth.Key ResponsibilitiesOversee end-to-end marketing operations, including campaign planning, execution, and evaluation.Develop actionable insights to inform New Product Development,...

  • Senior Brand Marketing Lead

    2 weeks ago

    Melbourne, Victoria, Australia beBeeMarketing Full time $100,000 - $140,000

    Brand Marketing ProfessionalWe are seeking a customer-focused brand marketing professional with experience in developing and managing brand strategies.The ideal candidate will have the opportunity to develop and manage brand strategies across a portfolio of brands, working closely with leading brand and research agencies. Key responsibilities...

  • Senior Brand Manager

    6 days ago

    Melbourne, Victoria, Australia Newell Brands Full time $120,000 - $180,000 per year

    Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Sunbeam, Rubbermaid, Sistema, Sharpie, Coleman, and NUK, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our...

  • Senior Brand Manager

    2 weeks ago

    Melbourne, Victoria, Australia beBeeMarketing Full time $118,320 - $144,800

    Job Title: Senior Brand ManagerThe role involves creating a market leading and diverse portfolio of partners, athletes, clubs and federations to support brand objectives.Key responsibilities include managing key teams and partners, providing industry leading service and ensuring successful fulfillment of all entitlements in line with the contract.Identifying...

  • Senior Brand Manager

    3 weeks ago

    Melbourne, Victoria, Australia Miller Leith Full time

    Direct message the job poster from Miller Leith Recruiting Marketing, Digital & Luxury Retail Operations About The Business:Our client is a long-standing market leader in the consumer, with a portfolio of household-name brands that Australians trust every day.With a proud heritage of quality, innovation and local manufacturing, the business continues to...

  • Senior Brand Manager

    6 days ago

    Melbourne, Victoria, Australia Chobani Australia Full time $80,000 - $120,000 per year

    • Drive the growth agenda for Gippsland Dairy – our premium brand on the rise• Take full ownership of strategy and execution while leading and developing an ABM• Be part of a business that genuinely cares, in one of the fastest-growing categoriesThe CompanyInspired by Australia's great people and amazing foodie culture, Chobani USA purchased the...

  • Senior Brand Manager

    2 weeks ago

    Melbourne, Victoria, Australia Miller Leith Full time

    Direct message the job poster from Miller LeithRecruiting Marketing, Digital & Luxury Retail Operations About The Business:Our client is a long-standing market leader in the consumer, with a portfolio of household-name brands that Australians trust every day. With a proud heritage of quality, innovation and local manufacturing, the business continues to...