Executive Leader in Strategic Campaigns

4 days ago

Sydney, New South Wales, Australia beBeeStrategic Full time $80,000 - $120,000
Strategic Campaign Executive Role

This pivotal position involves spearheading client campaigns, crafting comprehensive plans that incorporate multiple mediums and strategic communication channels. The ideal candidate will possess a strong understanding of the Australian media landscape, enabling them to create effective cross-channel communication strategies.

Key Responsibilities
  • Maintain collaborative relationships with internal teams and partner agencies, fostering a culture of mutual support and benefit.
  • Work in tandem with Client Managers and relevant internal resources to develop innovative and impactful communication plans.
  • Identify novel opportunities for creative campaign development and present these ideas to the team.
  • Regularly contribute to project status meetings, ensuring potential issues within client portfolios are addressed proactively.
Campaign Development and Execution
  • Develop clear, well-structured plans that align with client objectives, incorporating key factors such as timing, budget, and business requirements.
  • Stay up-to-date on the capabilities and limitations of various mediums, ensuring optimal campaign execution.
Campaign Performance Analysis and Optimisation
  • Monitor and continually optimise campaigns to ensure maximum return on investment and achieve desired outcomes.
  • Clearly demonstrate the impact of campaign results on strategic intent and identify areas for improvement.
Requirements and Qualifications
  • Minimum 3-4 years of experience in a similar role.
  • University degree or higher education qualifications preferred.
  • Proven expertise in the Australian media landscape.
  • Strong proficiency in Microsoft Office applications, including Word, PowerPoint, and Excel.
  • Familiarity with industry-standard tools such as eTAM, BMD, Roy Morgan, EMMA, eRAM, Nielsen Digital/Answers, Sizmek and/or DCM, MOVE, AQX Fusion.
Personal Qualities and Skills
  • Establish and maintain strong professional relationships with clients, stakeholders, and media partners.
  • Exceptional attention to detail and organisational skills, with the ability to manage multiple priorities effectively.
  • Confident and engaging interpersonal, presentation, and communication skills.
  • Able to adapt quickly to new situations and demonstrate a willingness for continuous learning and growth.
  • Sound planning, project management, and time management skills.

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