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Director of Sales and Revenue Growth
2 months ago
Overview
The Director of Sales and Revenue Growth will be responsible for overseeing the commercial strategy of the hotel, driving revenue growth through effective sales and marketing efforts. This role requires a strong understanding of the hotel industry, market trends, and competitor analysis.
Key Responsibilities
- Market Analysis and Research
Conduct thorough market research to understand demand, customer preferences, and seasonal trends.
Commercial Strategy DevelopmentWork collaboratively with the Revenue team to develop and implement dynamic pricing models based on demand, booking patterns, and competitor rates.
Marketing CampaignsDevelop targeted marketing campaigns for different segments, such as local businesses, to maximize exposure and revenue for the hotel.
Sales and Marketing AlignmentEnsure that sales and marketing efforts are aligned with the commercial strategy to drive revenue growth.
Brand ManagementDevelop a strong brand presence that resonates with the hotel's target audience and differentiates from competitors.
Performance AnalysisActively seek opportunities to create and share best practices, remain receptive to continual improvement and problem-solving relating to performance.
Collaboration with Accor Commercial LeadersWork with Accor Commercial Leaders to establish optimal business mix, review and validate revenue forecasts to improve accuracy, and develop strategies for different demand periods.
Requirements
- Education
Bachelor Degree in Business, Marketing, or similar.
ExperienceMinimum of 5 years of experience in a senior hotel sales capacity, with experience leading a team to achieve results.
SkillsConfident and articulate communication, negotiation, relationship, and networking skills, with understanding of some or all hotel market segments and current trends.
