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Performance Marketing Strategist

2 months ago

Sydney, New South Wales, Australia Macquarie Full time
About the Role

As a Digital Marketing Specialist, you will be part of a dynamic team that plays a crucial role in the success of our business. Your expertise will focus on assessing the end-to-end customer experience across various channels and touchpoints, driving optimisation and test initiatives to enhance customer experience.

Key Responsibilities
  • Assess competitive levels for keywords and audience and resulting impact on CPC/CPM.
  • Confidence in managing large media budgets and executing campaigns within allocated parameters.
  • Proven experience in A/B testing: developing test and learn frameworks and driving conversion rates
  • Run digital media campaigns across Paid social, search engine marketing, programmatic media buying.

About Macquarie

Macquarie is a global financial services group operating in 34 markets and with 55 years of unbroken profitability. We are committed to providing a working environment that embraces diversity, equity, and inclusion. We encourage people from all backgrounds to apply for a role regardless of their identity.