Senior Marketing Strategist

1 day ago

Sydney, New South Wales, Australia beBeeDemand Full time $175,000 - $215,000
About the Job

This is a high-energy, fast-learning and seasoned marketer role leading demand generation efforts in Australia.

As Senior Manager, Demand Generation, you'll be the go-to marketing partner for our sales team, leading the country-level strategy to generate pipeline and build the brand for Australia.

You'll link brand programs and performance, building integrated campaigns that guide prospects from first engagement to revenue. You'll craft full-funnel plans—webinars, content, nurture streams, ABM, and more—to drive engagement, conversions, and ultimately ARR.

  • Own the marketing plan for Australia: You'll build and execute the demand generation strategy from top to bottom—integrating always-on campaigns with quarterly priorities and sales goals.
  • Act as the primary marketing partner to sales leadership: You'll be in lockstep with AE and SDR leadership supporting product launches, market-specific messaging, and shared accountability for pipeline targets.
  • Run full-funnel programs: From top-of-funnel awareness to lead generation and deal acceleration, you'll budget for and deploy the right mix of channels to hit new logo ARR goals. You'll execute across the following channels: email, ABM, direct mail, webinars, events, out of home advertising, content syndication, and outbound activations with SDRs.
  • Make events a revenue-driving channel: You'll oversee the field event strategy, designing programs that build brand trust and generate real pipeline—from regional conferences to hosted executive roundtables.
  • Partner closely with SDRs: You'll co-create and optimise sales plays, ensuring campaigns translate into productive outbound activity and strong conversion down the funnel.
  • Optimise performance and scale what works: You'll analyse campaign ROI, shift budget and resources to high-performing plays, and rapidly iterate to improve conversion at every stage.
  • Collaborate cross-functionally: You'll work closely with global and regional peers in growth/digital advertising, content, brand, ops, and analytics—contributing to a high-performing international marketing engine.
What You'll Need
  • 7+ years of experience driving B2B demand generation in Australia, ideally with some experiences in the broader APAC market.
  • Deep understanding of demand gen channels across both digital and in-person.
  • Proven ability to build strong partnerships with sales and own shared revenue targets.
  • Experience owning pipeline goals in a field or regional marketing capacity.
  • Analytical mindset—you use data to guide strategy, prioritise programs, and optimise results.
  • Strong communicator—you can influence stakeholders across levels and functions.
  • Bias for action—you execute with urgency, thrive in a fast-paced environment, and aren't afraid to test, fail, and learn quickly.

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