Luxury Property Marketing Professional

4 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $100,000 - $150,000
Project Marketing Manager Role

This position plays a crucial part in shaping the marketing strategy for luxury developments. The Project Marketing Manager will work closely with internal and external stakeholders to drive the positioning, promotion, and performance of our premium brand.

  • Key Responsibilities:
  • Lead the development and execution of project marketing strategies in collaboration with internal and external partners
  • Develop, implement, and monitor marketing plans across digital, print, and event channels
  • Oversee the production of marketing collateral, including brochures, videos, email campaigns, social content, presentations, and sales tools
  • Assist with high-impact launch events, VIP previews, display suite activations, and stakeholder functions
  • Manage agency relationships and media bookings to ensure timely delivery of assets
  • Conduct market research and competitor analysis to inform strategy
  • Own and manage project marketing budgets and invoices, ensuring alignment to forecast
  • Track performance of marketing initiatives and provide reporting and insights to key stakeholders
  • Work closely with Sales, Development, and Creative teams to ensure seamless project delivery and consistent brand messaging
  • Maintain strong communication with project stakeholders throughout the lifecycle

Requirements:

  • Tertiary qualifications in Marketing, Business, or Public Relations
  • Proven experience in property development marketing, including launches
  • Strong project management skills and ability to meet deadlines under pressure
  • Excellent written and verbal communication, negotiation, and interpersonal skills
  • Highly organised with exceptional attention to detail
  • Data-literate, with an ability to analyse insights and performance metrics
  • Creative thinker and natural problem-solver
  • Committed to continuous learning, high performance, and quality outcomes
  • Positive, proactive team player with a 'can-do' attitude

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