Digital Experience Director

6 hours ago

Sydney, New South Wales, Australia Cheil Full time

About the Role


As the Digital Experience Director at Cheil, you will be responsible for driving the development of our clients' e-commerce platforms and ensuring they are optimized for maximum ROI.


Your Responsibilities



  • Develop and execute comprehensive digital strategies that integrate SEO, CRO, UX, development, and data to drive business goals and enhance the digital presence of our clients.
  • Oversee ongoing CRO initiatives, using A/B testing, personalization, and analytics to enhance customer journeys and maximize revenue.
  • Lead cross-functional teams to drive growth and innovation, ensuring all digital initiatives are aligned with business objectives.
  • Craft ecommerce recommendations through consultation with clients.
  • Analyze data and online behavior to drive online conversion.

Requirements



  • 5 years plus previous experience in a similar role.
  • Strong understanding of digital marketing, web development, e-commerce.
  • Strong understanding of UX/UI and information architecture design principles.
  • Strong understanding of conversion rate optimisation & A/B testing.
  • Previous experience or knowledge of Hybris and Adobe Experience Manager preferential.
  • Strong understanding of ecommerce KPIs, usage and strategic frameworks.
  • Knowledge of customer decision journey planning.

What We Offer



  • Estimated salary: $120,000 - $180,000 per annum.
  • A dynamic and collaborative work environment.
  • Ongoing training and development opportunities.

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