
Strategic Communications Lead
18 hours ago
This is an exciting opportunity to join a talented team as a Strategy Director, driving the development of actionable communications strategies and providing tangible direction that brings strategic thinking to life in media.
- The successful candidate will be responsible for designing communications strategies in collaboration with internal/external agency partners, ensuring strategic thinking is reflected in campaign outcomes.
- As a senior discipline contributor, the candidate should have high competency in communications strategy development, media connections planning, and grasp of the media planning and buying landscape.
The ideal candidate will be able to drive core functions of the strategic discipline, including objective and challenge identification, target audience profiling, consumer journey mapping, insight and strategic territory identification, comms architecture design, media platform and principle development, topline media channel selection and orchestration, measurement framework development.
Responsibilities:
- Drive the core functions of the strategic discipline: objective & challenge identification, target audience profiling & recommendation development, consumer journey mapping, insight & strategic territory identification, comms architecture design, media platform & principle development, topline media channel selection & orchestration, measurement framework development
- Position yourself as a valued member of the client team across your assigned client portfolio, balanced with the ability to focus on core accountabilities as a specialist resource
- Play an active role in identifying the local 'big bet briefs' that present opportunities to deploy our strategic process or the potential for award-worthy work
About You:
- Have a strong understanding of the capabilities of both industry and proprietary tools and systems used within dentsu, able to guide junior team members on the outcomes they can support
- To integrate and collaborate across an end-to-end response to brief to ensure the strategic direction is reflected in tangible campaign outcomes
- Able to foster positive and productive ways of working with agency peers across assigned clients
- To identify and proactively manage the appropriate engagement from senior team members across the client portfolio, predominantly this will be for new stakeholder introductions, and tier 1 briefings and responses
What's in it for you:
- Real flexibility to work when and where you feel most productive with our 'Be the Best You' policy which includes a $250 contribution to your home office set up
- The opportunity to give back with dedicated volunteer leave and our whole-company event, One Day for Change
- 5 weeks annual leave after 2 years of service and 3 whole company Wellness days off per year for you to switch off and take your day, your way
- Career Development and Learning & Development opportunities, including access to our global online dentsu University
Join Our Team:
- We are now excited to invite applications for the role of Strategy Director with our awesome team in Melbourne.
Become a Champion for Meaningful Progress:
Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.
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