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Digital Marketing Leader
2 weeks ago
The ideal candidate will have a passion for innovative marketing strategies and the ability to thrive in a fast-paced environment.
As a member of our team, you will have the opportunity to work with a talented group of professionals who are passionate about delivering exceptional results.
We are expanding our portfolio of talent solutions to meet the dynamic needs of today's businesses.
Our Principal Partners and Leadership Team are actively involved in your success, offering high-touch mentorship, ongoing training, and a culture of accountability that fuels professional growth.
With a strategic focus on mid-market and enterprise clients in the Carolinas and Southeast, we have organically expanded our footprint to support companies in 42 states and counting.
As a proud recipient of Clearly Rated's Best of Staffing Diamond Award, recognized for Client and Candidate Satisfaction 10 years running, we are committed to excellence and results.
This role offers you the opportunity to be part of something new yet backed by 23+ years of proven success as an industry leader.
Join us in launching or managing branded podcasts or similar media platforms is a strong plus.
Participate as a player-coach, leading operations, strategy, execution, and creative direction of brand marketing efforts.
Drive high-impact marketing initiatives that directly fuel business growth.
Optimize marketing technology campaign execution and performance tracking.
Develop and manage campaign operation workflows.
Define, monitor, and report on key marketing performance metrics.
Own and evolve brand identity, ensuring cohesion across all visual and messaging touchpoints.
Oversee digital channels (LinkedIn, YouTube, Instagram) with engaging, value-driven content aligned to company values.
Lead internal and external event marketing strategy to enhance brand visibility and audience engagement.
Drive multi-format content creation (whitepapers, blogs, infographics, video, podcast, email) supporting SEO/AI SEO thought leadership, and demand generation.
Manage the company's podcast in partnership with a production agency, overseeing planning, guest coordination, promotion, and performance.
Develop and monitor marketing performance dashboards, report on campaign effectiveness, and lead optimization efforts.
Partner with external vendors and internal sales/delivery teams to ensure aligned messaging and audience relevance.
Collaborate with leadership on presentations, internal communications, and sales enablement materials.
Mentor and manage a Marketing Coordinator, fostering their growth across content, social, campaigns, and reporting.
Requirements:
- 6+ years of experience in B2B marketing leadership, ideally in professional services, consulting, or staffing.
- Proven ability to manage all marketing operations and brand execution across digital platforms with hands-on experience using Adobe Creative Suite, Canva, and similar tools.
- Deep expertise in content marketing, SEO, social media strategy, and marketing automation.
- Experience launching or managing branded podcasts or similar media platforms is a strong plus.
- Strong collaborator experienced in working with executives, sales, and creative agencies to align messaging with business objectives.
- Excellent communication and project management skills with a track record of delivering successful multi-channel campaigns.
- Strategic, creative self-starter with a passion for innovation, brand building, and continuous improvement.
- Thrives in a small, tight-knit team environment and is comfortable juggling multiple high-priority projects in a fast-paced, dynamic environment.
