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Programmatic Media Manager

2 months ago

Melbourne, Victoria, Australia IPG Mediabrand Full time

About the Role:

We are seeking a highly skilled Programmatic Media Manager to join our team at IPG Mediabrands. As a key member of our digital marketing team, you will be responsible for creating and executing digital marketing strategies for key brands, advising on the best media strategy and fulfilling campaign implementation via DSP trading.

Key Responsibilities:

  • Develop and Nurture Strong Relationships: Develop and nurture strong relationships with agency teams and direct clients to become a trusted source of trading knowledge, owning the trading relationship of a client portfolio.
  • Drive Trading Vision: Work to drive an overall trading vision for the client, driving the wider trading team to bring this to life.
  • Client Presentations: Work with the Client Advisory team to push for client presentations showcasing trading outcomes, thought leadership work, etc.
  • Knowledge Gap Identification: Identify direct reports' knowledge gaps to familiarize with Kinesso solutions.
  • Campaign KPI Fulfillment: Lead campaign KPI fulfillment on behalf of client portfolio. Collaborate with Client Advisory team to extract optimal campaign performance, fulfill client objectives and hero campaign results through an insights-led approach.
  • AdTech Vendor Management: Manage relationships with AdTech vendors and media partners to remain at the forefront of industry trends.
  • IO Requirements: Ensure IO requirements are correctly implemented in DSP consoles.
  • Pixels and Beacons: Generate and distribute pixels/beacons for DSPs.
  • Daily Statistical Analysis: Use DSP and Ad-Server data for daily statistical analysis.
  • Post-Campaign Activities: Track, measure and analyze early post-campaign activities and troubleshoot as required.
  • Campaign Status Communication: Communicate campaign status to Client Service teams.
  • Performance Reports: Generate and deliver performance reports using a variety of advanced tools.

About You:

  • Programmatic Media Experience: 2+ years experience in programmatic media including working with DSPs such as DV360, Trade Desk or others.
  • Campaign Planning and Optimization: Experience planning, implementing and optimizing campaigns within DSPs.
  • Digital Strategy and Presentation: Confident in creating digital strategy and presenting insights to clients.
  • Advanced Excel Skills: Advanced Excel skills, data visualization, charting and analysis.
  • Campaign Performance Management: Ability to organize and manage detailed work on campaign performance.
  • Ad Networks and Exchanges: Solid understanding of ad networks, exchanges, or auction marketplaces.
  • Digital Landscape: Understanding of the digital landscape with a desire to learn about emerging technologies.
  • Team Player: The ability to have fun

About KINESSO:

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry.

We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries.

We Value Diversity:

We value unique backgrounds and experiences to encourage and celebrate diversity. First Nations people, those identifying as LGBTQ+, people of all ages, people with disabilities, and people who are culturally and linguistically diverse are encouraged to apply. Our aim is to create a workforce that reflects the community in which we live. We further acknowledge there are unique barriers for trans & gender-diverse applicants. Please reach out to discuss any concerns in the recruitment process you may have.