Programmatic Marketing Manager

2 months ago

Melbourne, Victoria, Australia Xero Full time
Programmatic Manager

We are seeking a highly skilled and motivated Programmatic Manager to join our dynamic marketing team at Xero. The ideal candidate will be passionate about leveraging paid programmatic channels to drive measurable results and optimize campaign performance.

Key Responsibilities
  • Develop and execute paid programmatic digital media strategies across various platforms such as DV360, and programmatic channels such as display, video and audio etc. to drive New MRR subject to LTV/CAC constraints.
  • Lead the technical development of the channel; onboard and lead the implementation of third-party tools (FMPs, Creative Optimization tools) and work with Applied Science to develop in-house bidding and audience-based optimizations.
  • Plan, launch, and optimize paid digital programmatic campaigns, including but not limited to campaign setup, audience targeting, budget allocation, bid management, ad creative development, and A/B testing; in partnership with agency partners.
  • Delivering programmatic campaigns comprising of, but not limited to Native, Display, BVOD, YouTube, Outstream, DOOH and Rich Media; in partnership with agency partners
  • Managing tag integration and assignment across CM360 and DV360
  • Monitor campaign performance closely, analyze key metrics, and steer campaigns to maximize ROI.
  • Creating and refining processes to allow for streamlined ways of working and accurate delivery of tasks.
  • Leverage our CDP/1P & 3P data to create audiences (inclusion, exclusions, etc) and maximize incrementally through testing.
  • Building strong relationships with both media and agency partners
  • Collaborate with the creative optimization team to develop compelling ad creatives and landing pages that drive conversions.
  • Own a testing roadmap across creatives, bidding, audiences, landing pages, and more aimed at constantly improving our campaign set-up to increase volume.
  • Maintain a strong level of understanding in relation to business and market segments to ensure recommendations and opportunities are aligned with data and industry trends.
  • Stay up-to-date with industry trends, platform updates, and best practices in paid programmatic advertising to drive innovation and continuous improvement.
  • Work closely with cross-functional teams, including marketing, analytics, and sales, to align paid digital media strategies with broader marketing objectives and business goals.
Requirements
  • Critical competencies:
  • Previous exposure at a tech/SaaS company with complex conversion funnels
  • Proven ability to work cross-functionally to drive Paid Digital Programmatic ROI
  • Deep understanding of tracking technologies and analytics
  • Experience:
  • Deep experience running data-driven paid programmatic marketing programs with global reach
  • Bachelors degreeExtensive experience in growth/performance/ programmatic marketing
  • Previous experience building digital programmatic marketing programs
  • SQL knowledge is highly preferred

  • Programmatic Media Manager

    4 weeks ago

    Melbourne, Victoria, Australia Xero Full time

    Job Title: Programmatic ManagerJob Summary:We are seeking a highly skilled Programmatic Manager to drive measurable results and optimize campaign performance through paid programmatic channels. The ideal candidate will have a deep understanding of paid programmatic platforms, tracking solutions, and advanced measurement, as well as an inclination to work...

  • Programmatic Account Executive

    4 days ago

    Melbourne, Victoria, Australia Seven West Media Full time

    {"Programmatic Account Executive Role### Opportunity:This is a newly established role within our Programmatic Team, where you'll have the opportunity to grow your expertise and make a significant impact. Based in Sydney and reporting to the Programmatic Lead, you'll manage the end-to-end process of programmatic campaigns, from responding to briefs to...

  • Programmatic Coordinator

    4 weeks ago

    Melbourne, Victoria, Australia News Corp Australia Full time

    Job Title: Programmatic CoordinatorWe are seeking a highly skilled and detail-oriented individual to join our programmatic team as a Programmatic Coordinator. As a key member of our team, you will be responsible for assisting in the delivery of revenue by providing comprehensive administrative support, ensuring smooth operations, and exceptional customer...

  • Programmatic Account Executive

    4 weeks ago

    Melbourne, Victoria, Australia Seven West Media Full time

    Programmatic Account ExecutiveAt Seven West Media, we're seeking a highly skilled Programmatic Account Executive to join our team. As a key member of our Programmatic Team, you'll play a pivotal role in shaping the future of programmatic advertising.About the RoleThis is a newly established role within our Programmatic Team, offering a unique opportunity to...

  • Programmatic Account Executive

    4 weeks ago

    Melbourne, Victoria, Australia Seven West Media Full time

    Programmatic Account ExecutiveAt Seven West Media, we are seeking a highly skilled and motivated Programmatic Account Executive to join our team. As a key member of our Programmatic Team, you will play a pivotal role in shaping the future of programmatic advertising.The OpportunityThis is an exciting opportunity to step into a newly established role within...

  • Programmatic Advertising Specialist

    1 week ago

    Melbourne, Victoria, Australia Seven West Media Full time

    Transformative Opportunity for a Programmatic Advertising SpecialistSeven West Media is seeking a highly skilled Programmatic Advertising Specialist to join our team in shaping the future of programmatic advertising. As a key member of our Programmatic Team, you will have the opportunity to develop innovative strategies for programmatic media briefs, manage...

  • Programmatic Account Executive

    4 weeks ago

    Melbourne, Victoria, Australia Seven West Media Full time

    Programmatic Account ExecutiveAt Seven West Media, we're seeking a highly skilled Programmatic Account Executive to join our team. As a key member of our programmatic team, you'll play a pivotal role in shaping the future of programmatic advertising.The OpportunityThis is an exciting opportunity to step into a newly established role within our programmatic...

  • Programmatic Account Executive

    4 weeks ago

    Melbourne, Victoria, Australia Seven West Media Full time

    Programmatic Account ExecutiveAt Seven West Media, we're seeking a highly skilled Programmatic Account Executive to join our team. As a key member of our programmatic team, you'll play a pivotal role in shaping the future of programmatic advertising.About the Role:This is an exciting opportunity to step into a newly established role within our Programmatic...

  • Programmatic Coordinator

    4 weeks ago

    Melbourne, Victoria, Australia News Corp Australia Full time

    Job Title: Programmatic CoordinatorWe are seeking a highly skilled and detail-oriented individual to join our programmatic team as a Programmatic Coordinator. As a key member of our team, you will be responsible for assisting in the delivery of revenue by providing comprehensive administrative support, ensuring smooth operations, and exceptional customer...

  • Programmatic Coordinator

    4 weeks ago

    Melbourne, Victoria, Australia News Corp Australia Full time

    Job Title: Programmatic CoordinatorWe are seeking a highly skilled and detail-oriented individual to join our programmatic team as a Programmatic Coordinator. As a key member of our team, you will be responsible for assisting in the delivery of revenue by providing comprehensive administrative support, ensuring smooth operations, and exceptional customer...

  • Programmatic Coordinator

    4 weeks ago

    Melbourne, Victoria, Australia News Corp Australia Full time

    Job Title: Programmatic CoordinatorWe are seeking a highly skilled and detail-oriented individual to join our programmatic team as a Programmatic Coordinator. As a key member of our team, you will be responsible for assisting in the delivery of revenue by providing comprehensive administrative support, ensuring smooth operations, and exceptional customer...

  • Programmatic Advertising Specialist

    6 days ago

    Melbourne, Victoria, Australia Seven West Media Full time

    Programmatic Advertising SpecialistHere’s what this role is all about:Crafting Solutions: Develop tailored strategies for programmatic media briefs.Campaign Management: Book, monitor, and optimize programmatic campaigns to exceed client expectations.Client Relationships: Pitch, present, and educate Trading Desks, Programmatic Media Buyers, and In-House...

  • Programmatic Coordinator

    3 weeks ago

    Melbourne, Victoria, Australia News Corp Australia Full time

    **Job Summary**We are seeking a highly skilled and detail-oriented Programmatic Coordinator to join our team at News Corp Australia. As a key member of our programmatic team, you will be responsible for delivering exceptional administrative support and ensuring smooth operations to drive revenue growth.The ideal candidate will have experience in...

  • Programmatic Advertising Manager

    2 months ago

    Melbourne, Victoria, Australia Dentsu Full time

    Job Title: Programmatic ManagerAbout the Role:We are seeking an experienced Programmatic Manager to join our team in Melbourne. As a key member of our programmatic advertising team, you will be responsible for overseeing the success of programmatic advertising campaigns, collaborating with internal and external stakeholders, negotiating deals, managing DSP...

  • Programmatic Account Executive in Melbourne

    3 weeks ago

    Melbourne, Victoria, Australia Seven West Media Full time

    Embark on a career-defining opportunity as our new Programmatic Account Executive in Melbourne. As a pivotal member of our team, you will play a key role in shaping the future of programmatic advertising.At Seven West Media, we are more than just a media company – we are Australia's leading network, reaching 19 million Australians each month. Our mission...

  • Programmatic Account Executive

    2 weeks ago

    Melbourne, Victoria, Australia Seven West Media Full time

    Programmatic Account Executive RoleAt Seven West Media, we are seeking a highly skilled Programmatic Account Executive to join our team. As a Programmatic Account Executive, you will play a pivotal role in shaping the future of programmatic advertising.Key Responsibilities:Crafting Solutions: Develop tailored strategies for programmatic media briefs.Campaign...

  • Programmatic Growth Specialist

    2 weeks ago

    Melbourne, Victoria, Australia News Corp Australia Full time

    **Programmatic Growth Lead Role**We are seeking a skilled Programmatic Growth Lead to join our team at News Corp Australia. This role will be responsible for driving programmatic and data revenue growth by developing strategic responses to client challenges.**Key Responsibilities:** Client portfolio management of Agency Trading Desks and in-house clients...

  • Programmatic Account Executive

    2 weeks ago

    Melbourne, Victoria, Australia Seven West Media Full time

    Programmatic Account Executive RoleAt Seven West Media, we are seeking a highly skilled Programmatic Account Executive to join our team. As a Programmatic Account Executive, you will be responsible for managing the end-to-end process of programmatic campaigns, from responding to briefs to ensuring successful delivery.Key Responsibilities:Crafting Solutions:...

  • Programmatic Advertising Manager

    1 month ago

    Melbourne, Victoria, Australia Dentsu Full time

    Job Title: Programmatic ManagerJoin Dentsu's team in Melbourne as a Programmatic Manager, where you will be responsible for overseeing the success of programmatic advertising campaigns. As a key driver behind the success of our campaigns, you will collaborate with internal and external stakeholders, negotiate deals, manage DSP relationships, and lead a team...

  • Programmatic Trading Manager

    4 weeks ago

    Melbourne, Victoria, Australia A360 Full time

    {"title": "Programmatic Trading Manager", "description": "Job OverviewWe are seeking a highly skilled Programmatic Trading Manager to join our team at A360. As a key member of our Trading Team, you will be responsible for delivering and optimizing client campaigns across all channels and environments.Key ResponsibilitiesDeliver and execute digital campaigns...