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Social Media and Brand Experience Specialist
3 weeks ago
The role of the Content and Social Media Manager is crucial in supporting and executing a comprehensive content strategy across multiple Lifestyle brands. This involves ensuring alignment with brand direction and marketing objectives.
- Develop and implement content calendars for various social media platforms to drive engagement and brand awareness.
- Create engaging content, including copywriting and short-form video production, tailored to platform trends and target audiences.
- Coordinate photography and video shoots to ensure high-quality, on-brand output throughout the production process.
- Monitor social channels and foster community engagement, maintaining brand voice and responsiveness.
- Establish relationships with influencers and content creators to enhance brand visibility.
- Provide operational support to ensure smooth execution of content initiatives.
Key Qualifications:
- Tertiary qualifications in a relevant field, with at least 3 years' experience in brand, marketing, social media, and/or content.
- Strong understanding of organic and paid social channels, including knowledge of performance metrics.
- Excellent copywriting and proof-reading skills, with the ability to adapt writing styles for different audiences.
- Ability to stay up-to-date with current social media trends and adapt to opportunities that support overall strategies.
- Demonstrated capability to grow and maintain engagement among social media communities.
- Proficiency in content creation and editing platforms, such as Canva and Adobe Creative Suite.
- Creative thinking with a high level of attention to detail.
- Experience in influencer and talent management, including creating briefs and negotiating deliverables.
- Strong organisational and project management skills, with a proven track record of delivering projects on time and within budget.
- Effective relationship builder and excellent verbal and written communication skills.
