Brand Social Media Specialist

3 weeks ago

Sydney, New South Wales, Australia PharmaCare Laboratories Full time
Overview

Brand Social Media Specialist - Bioglan at PharmaCare Laboratories

Join to apply for the Brand Social Media Specialist - Bioglan role at PharmaCare Laboratories.

Location: Warriewood, NSW
• Job Type: Permanent - Full Time

About us

At PharmaCare, we are dedicated to enriching people\'s lives through improved health and wellness. As an Australian born and built success story we are proud of our heritage and remain a 100% Australian owned and family operated business. We have built on our success at home and now have sales and marketing operations around the globe, where we sell and market our well-known and trusted brands. Our success comes from our performance led culture, and we want our people to succeed. We encourage ownership and integrity with an entrepreneurial flair. Based on the Northern Beaches we live the life we promote. This is more than a job, it's a chance to be part of something bigger. At PharmaCare, your career can grow alongside brands that are trusted by millions.

About the role

We're seeking a strategic and creative Brand Social Media Specialist to lead the organic social media presence across our brand portfolio. This role is responsible for shaping and executing compelling, insight-driven strategies that grow brand awareness, deepen community engagement, and contribute to business growth. You'll translate brand strategy into powerful social-first storytelling across platforms like Instagram, TikTok, and Facebook—balancing creativity with analytics. Working closely with the brand and digital marketing teams, you'll ensure every post, story, and comment reflects the brand's voice and purpose. This is a hands-on, high-impact role for someone who thrives in a fast-paced environment, is tapped into emerging trends, and knows how to create content that connects authentically and performs commercially.

The main responsibilities will include strategy & planning, content creation and execution, community management, analytics and optimisation.

Responsibilities
  • Develop and execute organic social strategies, plan content and campaigns, monitor trends and performance, align with brand priorities, and manage budgets efficiently
  • Create engaging mobile-first content, craft compelling captions and visuals, balance UGC with studio assets, collaborate on localized campaigns, and manage content approvals for brand and regulatory compliance
  • Manage social communities, monitor engagement, build advocate relationships, and ensure safe, brand-aligned interactions
  • Collaborate across teams to align content with strategy, optimise campaigns, and support brand protection efforts
Desired Skills And Experience

About you

  • Ideally you will have 2–3 years of hands-on experience in social media management within a brand or agency, with deep knowledge of Instagram, TikTok, Facebook, YouTube, LinkedIn—plus emerging platforms and be degree qualified in Marketing, Communications, Digital Media or similar.
  • Demonstrated skill in mobile content creation and editing Canva
  • Strong copywriting and storytelling skills tailored to different platforms and audiences
  • Comfortable juggling multiple brand accounts, calendars, and priorities
  • Analytical mindset: confident with performance data and tools (e.g., Meta Business Suite, GA4, Sprout Social)
  • Collaborative spirit and ability to liaise across creative, digital, PR, and brand teams
  • Strong project management, organisation, and attention to detail
  • Bonus: influencer coordination experience and experience with social commerce
Seniority and employment
  • Seniority level: Entry level
  • Employment type: Full-time
Job function and industries
  • Job function: Marketing and Sales
  • Industry: Retail Health and Personal Care Products
Benefits
  • On-site 3 level gym with dedicated personal trainers and daily classes
  • Full-time barista with free coffee and free smoothies
  • Generous monthly product allowance to support your health and wellbeing
  • Paid parental leave, subsidised health and salary continuance insurance
  • Flexible start and finish times
  • Onsite parking
  • Employee assistance/wellbeing initiatives
  • Ongoing training and development programs
  • Leave loading

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