Global Fine Wine Senior Public Relations Manager

2 weeks ago

Sydney, New South Wales, Australia beBeePublicRelations Full time $90,000 - $120,000

Vinarchy is seeking a highly experienced and globally connected Senior PR Manager to lead the strategic planning and execution of global PR initiatives that build brand desirability and advocacy across key markets.

Job Description

The successful candidate will be responsible for designing and executing high-impact PR campaigns that position our fine wine brands at the pinnacle of global prestige. This includes leveraging relationships with wine influencers, award judges, sommeliers, and event curators to amplify brand storytelling and visibility.

Additionally, the Senior PR Manager will curate and manage elite wine events, tastings, and award activations that resonate with high-end audiences. They will also drive global awards submissions and ensure accolades are maximized across all channels.

This is an exciting opportunity for a seasoned communicator with deep fine wine expertise and a robust international network of wine influencers, critics, judges, and tastemakers.

Requirements
  • 7–10 years' experience in PR or communications - ideally in wine, luxury, or lifestyle sectors
  • Established global network of wine media, critics, judges, and event professionals
  • Advanced wine knowledge and a passion for the category (WSET Level 3+ preferred)
  • Proven success in high-end event planning and influencer engagement
  • Exceptional storytelling, communication, and interpersonal skills
  • Tertiary qualification in marketing, PR, journalism, or related field
Benefits

We offer a range of benefits to support your career development and well-being. These include:

  • Staff wine allowance and access to unique wine specials
  • Paid Parental Leave
  • Start your weekend early with Fast Friday's all year round
  • Loyalty Leave - earn up to 1 week additional annual leave after 5 yrs
  • Vinarchy Anniversary Day off
  • Go Beyond Day - making a difference in your local community
  • Access to an extensive online learning library
  • Annual Flu Vaccination Program
  • Employee Assistance Program
  • Access to exclusive employee discounts with national retailers

Sydney based role reporting to Global Head of Fine Wine.

This role comes with opportunities for personal growth and professional development within the company.

About Us

We are part of a global team redefining wine and creating new opportunities.

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