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Digital Growth Marketing Lead

1 week ago

Sydney, New South Wales, Australia Cashrewards Full time

About the Role

Cashrewards is seeking a highly skilled Digital Growth Marketing Lead to drive growth through paid media campaigns. As Performance Marketing Manager, you'll be at the heart of driving business growth through user acquisition and retention efforts.

Your Focus
  • Oversee insight, planning, and output across marketing platforms, defining best-in-class approaches for Performance Media.
  • Proven success scaling user acquisition and retention through data-driven strategies.
  • Demonstrated experience implementing and managing large-scale campaigns across key digital channels.
  • Subject matter expert in one or more of the following channels: DV360, Search (Google, Bing), Programmatic, Social (Meta, TikTok, Snap), Influencers, Apple Search Ads, and Affiliates.
  • Proficient with marketing analytics tools (GA4, MMP) and data visualization tools (Google Data Studio, PowerBI).