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Digital Marketing Lead

1 week ago

Sydney, New South Wales, Australia Canva Full time
Overview

We are seeking a skilled Digital Marketing Lead to join our B2B Growth Marketing team at Canva. This role is focused on driving awareness of Canva as an all-in-one workplace design tool and acquiring, adopting, and expanding workplace teams by generating leads and pipeline for the sales team.

Salary & Benefits

The target salary range for this position is $150,000 - $232,000. We offer a range of benefits to support your wellbeing and success, including equity packages, health benefits plans, 401(k) retirement plan with company contribution, inclusive parental leave policy, Vibe & Thrive allowance, and flexible leave options.

About the Role

This role is responsible for developing and overseeing a comprehensive B2B performance marketing strategy across paid social, SEM, YouTube, and display channels. Key responsibilities include:

  • Designing and managing an experimentation framework to test and scale new performance marketing opportunities
  • Managing external agency resources to ensure campaigns are delivered on time and within budget
  • Partnering with internal channel experts to ensure successful campaign execution and gathering learnings for continuous optimisation

A successful candidate will have at least 6 years of B2B experience in performance marketing, with success owning strategies across paid social, SEM, YouTube, and display channels.

Key Skills & Qualifications

Required skills and qualifications include:

  • Deep understanding of B2B buying behaviours
  • Proven success managing multi-million dollar budgets
  • Strong ability to craft big-picture strategies and optimize campaigns
  • Skilled at working cross-functionally with internal teams and managing external agency partnerships
  • Thriving in fast-paced environments and embracing experimentation