Senior Digital Marketing Leader for APAC Growth

5 days ago

Sydney, New South Wales, Australia Servicenow Full time
Company Overview

We are a global market leader in the field of cloud-based platforms, bringing innovative AI-enhanced technology to over 8,100 customers worldwide. Our intelligent platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work.

Job Description

We are seeking a dynamic Senior Manager, Digital Marketing to lead our APAC digital marketing team across regional scale campaigns and content syndication programs. This person will manage a group of experienced team members across varied business workflows, driving cross-team execution and collaboration across multiple teams and stakeholders to drive equity, engagement, and demand for the business.

The ideal candidate has extensive experience in digital planning & strategy, team management, media execution, ad operations, and impeccable stakeholder management. We are looking for a passionate marketer, thinker, and doer who can operate in a fast-paced environment.

Key Responsibilities
  • Ownership of Digital Demand Generation & Publisher Partnerships
  • Improving and accelerating the defined regional digital demand strategy across media channels to drive greater business impact
  • Partnering with key stakeholders of the business within marketing, sales, regional, and country teams to drive optimum business results
  • Planning, executing, and optimizing across all digital media channels in the most cost-efficient manner
  • Budget Management
  • Planning, designing, enabling, and implementing integrated full-funnel digital user journeys for best-in-class execution
  • Partnering & building relationships with key content syndication publishers in the market
  • Owning the end-to-end paid strategy outcomes across Social, Content Syndication, Programmatic, Video, Email, SEO, SEM etc. for our always-on persona campaigns
  • Closely partnering with global teams to ensure best-in-class collaboration and cross-learning
  • Closely partnering with web teams to have a unified digital experience
  • Having a deep understanding of business needs and aligning them into digital strategy with wider marketing strategy and goals
  • Overseeing the building of timely trafficking sheets to launch campaigns on time
  • Working with Ad Ops for campaign optimizations and developing best practices
  • Continuously optimizing cost-effective execution models together with Ad Tech/ Ad Ops teams to drive positive outcomes
  • Understanding digital trends and deploying proactively
Reporting on Business Success & Outcomes
  • Monthly reports, newsletters, and QBRs
  • Providing scorecards to the management team and owning campaign maintenance reports
  • Ability to translate media numbers into business impact
  • Leading the end-to-end performance outcomes against the $$s spent - Lead creation to pipeline for greater ROI
  • Driving Innovation and informed experiments
Team Management
  • Leading a group of passionate digital strategists and content syndication experts spread across the region
  • Ensuring career growth trajectories for the team and helping them overcome daily challenges
  • Operating with empathy

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