Consumer Education Campaign Strategist

2 weeks ago

Sydney Melbourne, Australia beBeeCommunication Full time $120,000 - $140,000
Lead Consumer Education Campaigns

This is a key role in the Corporate Affairs team within the Communications and Corporate Affairs Group.

The position sits at the forefront of promoting ASIC's mandate and outcomes through effective stakeholder relationships, communications, and consumer education.

As a Lead Consumer Educator, you will be accountable for driving the advertising strategy from conception to delivery for a new multi-year campaign.

  1. Developing and managing campaign planning cycles, including end-to-end above- and below-the-line campaign related activities.
  2. Leveraging market research to guide the strategic direction of impactful advertising campaigns and content.
  3. Collaborating with cross-functional teams to ensure full integration through below-the-line and earned media activities.
  4. Ensuring competing priorities are delivered to a high standard, bringing energy and drive to progressing work with a commitment to getting the job done.

In this role, you will have the opportunity to develop and deliver effective and efficient consumer education advertising campaigns that comply with relevant guidelines.

You will also provide high-level expert advice and support on campaign development to the Head of Corporate Affairs and Chief Communications Officer.

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