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Marketing Director

2 months ago

Sydney, New South Wales, Australia ClearCompany Full time

Job Summary:

We are seeking a highly experienced and skilled Marketing Director to lead our growth initiatives at ClearCompany. As a key member of our team, you will be responsible for developing and executing a comprehensive marketing strategy that drives business growth and revenue.

Key Responsibilities:

  • Develop and execute a go-to-market strategy that aligns with our company's overall business objectives.
  • Lead the development of our website and communication channels to effectively engage with our target audience and showcase our value proposition.
  • Stay up-to-date with web3 market trends and collaborate with our Research & Product teams to ensure our product roadmap meets user needs.
  • Define and own growth KPIs, and develop plans to meet them.
  • Collaborate with our content creation team to develop education initiatives for prospects and clients.
  • Contribute to the development of our company's roadmap and co-own the roadmap.
  • Develop and execute a content-publishing plan to create a unique, powerful, and consistent brand voice that helps us achieve our goals.
  • Plan and execute campaigns to drive measurable improvements in brand awareness, user acquisition, and community engagement.
  • Collaborate with our tech, product, creative, business development, and community teams to integrate our brand narrative, product positioning, and messaging across all aspects.

Requirements:

  • 5+ years of hands-on experience in strategizing, planning, and executing a wide variety of marketing & growth initiatives for a technical audience.
  • 1+ year of experience in web3 and blockchain marketing space.
  • 1+ year of experience leading and building marketing teams from scratch.
  • 1+ year of PR experience, working with media channels for releases and announcements to get global outreach.
  • Ability to manage all digital/social channels (e.g., YouTube, Twitter, Discord, LinkedIn, etc.) necessary to drive growth.
  • Strong storytelling skills to drive overall narrative.
  • Strong problem-solving skills, able to act autonomously and take ownership of the team.