Marketing Director

6 days ago


Sydney, New South Wales, Australia Dew Software Full time

Dew Software is seeking a seasoned marketing professional to drive brand awareness and lead generation through innovative marketing strategies. As the Marketing Director, you will play a crucial role in developing and executing comprehensive marketing plans to promote our software solutions and services.

Key Responsibilities
  • Develop and implement marketing strategies to promote our software solutions and services.
  • Create and manage marketing campaigns across multiple channels, including digital advertising, social media, email marketing, and content marketing.
  • Collaborate with cross-functional teams to create compelling marketing materials and content.
  • Manage the company's online presence to ensure consistent branding and messaging.
  • Analyze market trends and customer insights to identify new marketing opportunities and target audiences.
  • Track and analyze marketing performance metrics to evaluate campaign effectiveness.
  • Manage the marketing budget and allocate resources effectively.
  • Stay up-to-date with industry trends and best practices.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience as a Marketing Manager, preferably in the software or technology industry.
  • Demonstrated track record of developing and executing successful marketing strategies and campaigns.
  • Strong knowledge of digital marketing channels and tactics.
  • Experience with marketing automation platforms and CRM systems.
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving abilities.
  • Ability to manage multiple projects and prioritize effectively.
  • Team-oriented mindset with strong leadership and collaboration skills.


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