Project Marketing Manager

3 weeks ago

Melbourne, Victoria, Australia Brook Recruitment Full time

About the Role

The Project Marketing Manager is a key position within our team, responsible for developing and executing impactful marketing strategies that align with our company's vision and objectives. This role plays a vital part in building a strong brand presence, supporting sales efforts, and promoting community projects across multiple channels.

Key Responsibilities

  • Plan and manage marketing strategies and campaigns for development projects, aligning with market positioning and company objectives.
  • Lead community relations, events, and manage digital advertising, social media, and promotional materials to boost project visibility.
  • Develop branding strategies for each community to enhance appeal to potential buyers.
  • Develop and manage marketing materials, including land releases, plans, flyers, and digital communications for distribution.
  • Create and oversee content for community websites and social media platforms, ensuring brand consistency and engagement.
  • Collaborate with the sales team to implement collateral and advertising strategies that drive sales and enhance project visibility.
  • Foster relationships with suppliers and stakeholders while executing communication initiatives to keep them informed about community developments.
  • Conduct frequent market research to stay updated on industry trends, competitor activities, and customer preferences.
  • Regularly present sales reports to leadership, focusing on key achievements, challenges, and growth opportunities while utilising data-driven insights to enhance sales and marketing strategies.

Requirements

  • A bachelor's degree or higher in Marketing, Communications, Public Relations, or a related discipline.
  • Demonstrated experience in property marketing, successfully delivering outcomes for high-profile development projects.
  • Strong expertise in brand management and product marketing, with a proven ability to collaborate creatively within project teams to achieve exceptional results.
  • Experience in managing project budgets, including planning, execution, and reporting, with a commercial focus on evaluating marketing expenses within the overall project cash flow.
  • Excellent stakeholder management skills, coupled with strong written and verbal communication abilities and meticulous attention to detail.
  • Ability to excel in a dynamic environment while juggling multiple projects, supported by solid planning, project management, and time management skills.
  • Proven capacity for creative thinking and effective execution of communication strategies.

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