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Marketing Professional

2 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $120,000

About this role:

\

As a marketing professional, you will be responsible for managing the marketing of UGG across Australia and New Zealand.

\

You will work collaboratively with cross-functional teams to execute the ideation, development, and execution of UGG marketing in Australia and New Zealand across all channels.

\Key Responsibilities:\
  • \
  • Work closely with the head of marketing on the execution of the Australia and New Zealand go-to-market strategy for UGG.\
  • Provide creative guidance for all content produced internally, ensuring compliance with global brand guidelines, logo usage, typography, and image style.\
  • Create and update localized brand presentations for review by Deckers, the parent company.\
  • Ensure quality control of creative material, maintaining brand identity and value proposition.\
  • Implement the global go-to-market strategy across digital and retail channels.\
  • Collaborate with external influencer agencies on organic seeding programs.\
  • Coordinate co-op campaigns with wholesale partners.\
  • Support marketing efforts for wholesale and retail partners.\
  • Plan, manage, and post social and influencer content aligned with the go-to-market strategy.\
  • Manage localized UGG Instagram & WeChat strategies.\
  • Achieve follower growth KPIs on Instagram & WeChat.\
  • Align social content with global and local marketing calendars.\
  • Execute visual merchandising in line with global directives for consistent messaging.\
  • Develop best practices for VM/POS for UGG retail stores.\
  • Create assets and activations for store openings, product launches, and ad hoc requests.\
  • Distribute retail directives for POS marketing across stores.\
  • Brief and create content for organic and paid media channels (Meta, social, China social, EDMs, web assets).\
  • Collaborate on paid campaigns with internal performance marketing teams.\
  • Manage communication with external Chinese social agencies (WeChat, Little Red Book, Weibo).\
  • Work with the CRM team on campaign-focused EDMs.\
    • \
    • 5+ years in marketing or related roles.\
    • Experience in global brand marketing is highly regarded.\
    • Degree in Marketing or related field is a plus.\
    • Excellent communication skills.\
    • Knowledge of layouts, graphic fundamentals, and photography.\
    • Basic skills in Photoshop, Illustrator, and InDesign.\
    • Ability to work under pressure and meet deadlines.\
    • Understanding of digital and print design requirements.\
    • A proactive attitude.\

We are committed to diversity and inclusion, fostering an environment where everyone can thrive.