Brand Marketing Manager

2 weeks ago

Melbourne, Victoria, Australia Vicinity Centres Full time

Key Responsibilities

The Brand and Marketing Manager will work closely with the Regional Brand and Marketing Manager to develop and implement the Centre's brand strategy and annual marketing plan for centres. This role will lead the charge and contribute to the development of each Centre's Vision Strategy and Action (VSA) planning process, ensuring the marketing plan delivers on key opportunities for the centre.

Key Accountabilities

  • Complete all elements of the annual performance cycle by the due date, including goal setting, mid-year reviews, and end-of-year conversations.
  • Conduct regular 1:1 meetings, team meetings, and development conversations with a minimum monthly cadence.
  • Manage performance issues effectively and in a timely manner.
  • Conduct quarterly development conversations with all team members.
  • Ensure 100% compliance training is completed on time for the team.
  • Deliver all health and safety, risk, and compliance requirements across the team.
  • Effectively manage budgets as per forecast, with a demonstrated focus on managing costs.
  • Demonstrate a commitment to building own capability as a people leader.
  • Collaborate with the Regional Brand and Marketing Manager to develop the brand and marketing strategies for the centre, aligned to the Vicinity Marketing Strategy and Vision Strategy and Action Plan (VSA's).
  • Deliver and align with the Vicinity Marketing Strategy and asset cluster plan for the centre.
  • Develop a thorough understanding of consumer segmentation and key target markets to create value and deliver a return on investment.
  • Plan, manage, and execute strategic campaigns, activations, and projects consistently to timelines and budgets.
  • Work with the Digital and Social Specialist to develop and implement social and digital strategies, activities, monitoring, and reporting to support the cluster and centre marketing plans.
  • Provide centre operational support, including duty management shifts, centre walks, hoarding management, and onsite contractor support.
  • Develop a strong understanding of retailer businesses and engagement, ensuring regular and meaningful communication and reporting with retail partners at all times.
  • Support the localisation of the national ESG strategy, including relationship management and data reporting.
  • Perform administrative and reporting duties, including preparing reports, attending Joint Venture Meetings and regional meetings, and performance management of regional traffic, sales, and campaign PIR's and relevant risk, security, and compliance training reporting.
  • Contribute to financial and budgeting duties, including raising purchase orders, processing invoices, monthly forecasting, and supporting the Regional Brand and Marketing Manager with the annual budgeting and planning process.

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