Marketing Automation Director

6 days ago


Melbourne, Victoria, Australia How 2 Drive Full time
Lead the Marketing Automation Roadmap

We are seeking an experienced professional to lead the marketing automation roadmap and conversation strategies across multiple brands in-house. As a key member of our team, you will be responsible for email and SMS sends via the Marketing Cloud platform to deliver value across the entire customer journey.

You will take ownership of the recently implemented Customer Data Platform (CDP), work with the Data team to map and integrate new data points between Marketing Cloud and Salesforce, and manage the development process with support from Marketing Cloud Partners, the Head of Marketing Automation, as well as your established team of Coordinators and Data Analysts.

Key Responsibilities
  • Develop and execute the marketing automation roadmap to drive business growth
  • Lead conversation strategies across multiple brands in-house
  • Manage email and SMS sends via the Marketing Cloud platform
  • Own the Customer Data Platform (CDP) and work with the Data team to integrate new data points
  • Collaborate with Marketing Cloud Partners and the Head of Marketing Automation to drive development

We are a global and well-established brand, and this is a leadership opportunity to drive sales and corporate partnerships. If you are a motivated and experienced professional looking to take your career to the next level, we encourage you to apply.



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