Customer Data Insights Specialist

1 month ago

Melbourne, Victoria, Australia Jb Hi-Fi Limited Full time
About the Role

The Customer Data Analyst will play a crucial role in producing, analysing, and interpreting customer and marketing campaign data to provide actionable insights that drive quality business decisions. This includes optimising membership program and campaign performance to enhance customer experience, identifying audiences, and providing segments for personalised marketing campaigns.

Key Responsibilities:
  • Data Insights & Reporting:
    • Evolve membership program reporting to provide ongoing insights on performance and value to the business.
    • Monitor key performance indicators (KPIs) related to customer behaviour and value metrics – acquisition, retention, customer lifetime value.
    • Track JB Hi-Fi Membership program, campaign, and promotional performance, reporting on conversion rates, sales, and profitability.
    • Provide actionable insights to optimise the membership program, communications, and promotions.
    • Conduct deep dive customer analysis, providing insights and recommendations on how to deliver greater value from both existing and new customers.
    • Collaborate closely with cross-functional teams to understand business requirements, extract and manipulate data from various sources, and present findings in a clear and concise manner.
  • Customer Data Platform Administration & Data Integrity:
    • Administer user access and data management of data in marketing platforms, i.e., CDP, ESP, etc.
    • Collaborate with internal and external stakeholders to manage integrity of data in platforms.
    • Ensure data governance requirements are maintained.
  • Segmentation Management:
    • Identify cohorts in which we can improve engagement and increase value.
    • Create segments within our data and marketing platform for highly targeted and personalised campaigns.
About You
  • 5+ years of experience in a similar role.
  • Degree or postgraduate qualifications in Marketing, Business, Statistics, or a related field.
  • Proven experience in data analysis, preferably in a Customer Insights or Marketing Analytics role.
  • Advanced level of SQL.
  • Strong hands-on experience working with data and applying profiling and exploratory analysis techniques to large data sets to extract meaningful insights and recommendations.
  • Ability to apply visual storytelling techniques to present key insights inferred by the data.
  • Hands-on experience using and managing Customer Data Platforms (CDP) or similar platforms.
  • Experience working with internal Data Analytic teams to gain access to and work with centralised data capabilities in support of Marketing and Customer Data Requirements.
  • Strong experience with Data Analytic Platforms and reporting visualisation tools (Power BI).

JB Hi-Fi Group is an equal opportunity employer committed to providing a work environment that promotes diversity and inclusion. If this opportunity excites you, please don't hesitate to apply.

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