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Marketing Campaign Specialist

2 weeks ago


Melbourne, Victoria, Australia FINE-DAY Full time
About Us
At Brandbank Group, we're a forward-thinking retail company with a passion for creating beautifully connected experiences. Our family of brands includes kikki.K and FINE-DAY, each carefully curated to deliver rich connections to our customers.

The Role
We're seeking a talented Marketing Coordinator to join our team. As a key member of our marketing team, you'll play a vital role in supporting the delivery of innovative digital-first marketing campaigns across both kikki.K and FINE-DAY. Your responsibilities will include managing influencer and media relationships, coordinating product gifting, executing sponsored collaborations, and generating user-generated content to enhance brand engagement.

Your Key Responsibilities
  • PR & Influencer Marketing: Develop and implement influencer marketing strategies, manage influencer relationships, and coordinate product gifting.
  • Campaign & Content Creation: Support marketing campaigns, assist with photography and video production, write engaging content for eDMs, web, and in-store signage.
  • Retail Marketing: Work closely with Centre Marketing teams on promotional opportunities, build key relationships, and plan in-store events.
  • Social Media Management: Design and implement social media content strategies for kikki.K and FINE-DAY, schedule and post engaging content, monitor interactions, and respond to community feedback to maintain brand voice and engagement.
  • Marketing Admin: Maintain marketing calendars, track promotional activity, coordinate product samples, process invoices, and manage budgets.