Marketing Campaign Coordinator

6 days ago

Melbourne, Victoria, Australia RMIT University Full time

About RMIT UP

RMIT UP provides a range of dynamic English and Foundation Studies pathway programs designed for students to meet the entry requirements for RMIT University and assist them in pursuing their life and study goals. We pride ourselves on delivering real-life, work-ready, practical English skills for the challenges and opportunities that our students will take on, in a supportive and structured learning environment.

About Informit

Informit is an online gateway to the largest collection of Australasian scholarly journals, books, and videos. Founded in the RMIT University Library in 1989, our customers include all Australian and New Zealand university and state libraries, government, and other specialist libraries. We are committed to promoting publishing diversity, intellectual freedom, and critical thinking; with our vision to be the hub of the publishing, research, and library communities in Australia and beyond.

The Role

This Marketing Coordinator position reports to the Customer Success Manager and will play a critical operational role in developing marketing collateral to support Informit's marketing efforts. The position is responsible for delivering marketing campaigns and activities to promote Informit through conferences, websites, social media, partnerships, and other relevant channels.

Your Roles and Responsibilities

  • Collaborate with the Customer Success Manager and stakeholders in sales and product teams to create and implement marketing initiatives aligned with overall goals and objectives.
  • Plan and execute joint marketing campaigns with partners to promote Informit's products and services, ensuring alignment with partnership goals and brand guidelines.
  • Coordinate and execute email marketing campaigns, including newsletters, conference invitations, and customer updates, ensuring timely delivery and professional presentation.
  • Organise internal and external mailing lists, ensuring accurate segmentation for targeted email campaigns.
  • Work with graphic designers to develop print and digital materials, including brochures, flyers, and conference collateral, ensuring consistency with brand guidelines.
  • Coordinate and update website content in collaboration with the product team to ensure information remains accurate and up-to-date.
  • Coordinate with vendors and the sales team to deliver Informit's presence at conferences, including booth signage, branded materials, and promotional activities.
  • Assist with the preparation and tracking of budgets for marketing initiatives, ensuring efficient use of resources.

About You

To be successful in this role, you will have:

  • A relevant tertiary qualification and 4+ years of experience in coordinating marketing campaigns across multiple channels, including email, print, and digital platforms.
  • Proven ability to manage multiple tasks, solve problems, and effectively prioritise in a fast-paced environment.
  • Demonstrated experience maintaining website content using a CMS, ensuring accuracy and relevance.
  • Experience creating and coordinating email marketing campaigns, including updating mailing lists and segmentation.
  • Strong interpersonal, written, and verbal communication skills, with the ability to collaborate across teams and present ideas effectively.
  • Ability to work autonomously, take initiative, and deliver high-quality results with minimal supervision.
  • Strong organisational and time management skills with exceptional attention to detail.
  • Solid understanding of marketing fundamentals, including brand guidelines, campaign coordination, and basic copywriting.
  • Demonstrated ability to coordinate and post content on social media channels effectively, including creating and scheduling posts, and engaging with audiences.

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