Marketing & Campaign Specialist

1 week ago

Melbourne, Victoria, Australia Mitrade Full time

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Role Summary:

Responsible for developing, executing, and optimizing marketing campaigns that drive brand awareness, engagement, and customer acquisition in the Australian Market. This role requires a strategic thinker with a deep understanding of the financial services industry, particularly CFDs, and a passion and experience for digital marketing.

What would be your responsibilities:

  • Campaign Development & Execution: Design, manage, and implement integrated marketing campaigns (digital, social media, email, and offline) to promote the company's CFD products and services.
  • Content Creation: Collaborate with internal teams to create compelling content for marketing materials, including email newsletters, landing pages, advertisements, and blog posts that resonate with target audiences.
  • Market Research & Analysis: Conduct market research to identify customer needs, industry trends, and competitive landscape to inform campaign strategies.
  • Digital Marketing Strategy: Develop and execute online campaigns through multiple channels (PPC, SEO, social media, display advertising) to drive traffic and leads to the website and product offerings.
  • Lead Generation & Nurturing: Use marketing automation tools and CRM systems to manage leads, track campaign performance, and nurture prospects through the sales funnel.
  • Brand Development: Help maintain and build the company's brand identity and ensure all marketing materials align with brand guidelines.
  • Performance Analysis & Reporting: Monitor, analyze, and report on the performance of marketing campaigns, using key metrics and analytics to continually optimize strategies.
  • Collaboration: Work closely with the sales, operation, product, and design teams to ensure campaign objectives are met and customer journeys are seamless.
  • Customer Insights: Gather feedback from clients and prospects to refine marketing strategies and improve customer experience.
  • Compliance: Ensure that all marketing campaigns comply with relevant regulations in the financial services industry, including those related to CFD marketing.

What we require from you:

  • Bachelor's degree in marketing, Communications, Business, or a related field.
  • Proven experience (3+ years) in a marketing or campaign management role, preferably within the financial services or CFD industry.
  • Strong understanding of digital marketing channels and tools (Google Ads, SEO, social media, email marketing, etc.).
  • Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
  • Strong analytical skills and experience with data-driven marketing.
  • Ability to work independently and manage multiple projects simultaneously.
  • Exceptional written and verbal communication skills.
  • Creative mindset with the ability to think outside the box and generate fresh marketing ideas.
  • Knowledge of financial markets, particularly CFDs, is a significant advantage.
  • General understanding of digital marketing practices in China/Asia.

Additional Information:

  • Competitive salary and performance-based incentives
  • Opportunity to work in a fast-paced, growing industry
  • Collaborative and innovative team environment
How do your skills match this job?

Your application will include the following questions:

  • Describe your work rights in Australia
  • What's your expected annual base salary?
  • How much notice are you required to give your current employer?
  • How many years' experience do you have in the financial services industry?
  • How many years' experience do you have in a marketing or campaign management role?

To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory.

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