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Marketing Performance Manager

3 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $105,000 - $135,000
Job Opportunity

We are seeking a talented Performance Marketing Specialist to join our team.

Key Responsibilities
  • Develop and execute integrated regional marketing strategies to support pipeline growth and sales targets.
  • Localize global campaigns for regional relevance, including messaging, creative assets, and tactics in partnership with product marketing.
  • Drive regional awareness, lead generation, and customer engagement programs across digital, events, and account-based marketing (ABM) channels.
  • Collaborate closely with regional sales leaders and account teams to identify target segments, campaign needs, and co-marketing opportunities.
  • Provide marketing support for strategic deals, customer references, and account-based programs.
  • Work with channel and partner marketing to support joint initiatives and partner enablement in the region.
Regional Events & Field Marketing
  • Plan and execute regional events, including trade shows, customer roundtables, webinars, and partner activations.
  • Manage event logistics, ROI tracking, and lead follow-up processes in coordination with sales and marketing operations.
  • Represent the brand at key industry events and ensure regional visibility and thought leadership.
Performance Metrics & Reporting
  • Monitor performance metrics for all regional campaigns and activities (e.g., leads generated, conversion rates, ROI).
  • Provide regular updates to central marketing and sales leadership on campaign impact and pipeline influence.
  • Adjust regional tactics based on performance insights and feedback from sales.
Brand Localization & Content Development
  • Owning the brand within the region.
  • Ensuring consistency of brand messaging while tailoring content for regional nuances and buyer personas.
  • Collaborating with content and comms teams to adapt case studies, customer stories, and sales collateral for regional use.
  • Monitoring regional market trends, competitor activity, and customer insights to inform local strategy.
Administrative Duties