Digital Content Marketing Specialist

4 weeks ago


Brisbane, Queensland, Australia Ray White and Loan Market Full time

About the Role:

We're seeking a highly skilled Digital Content Marketing Specialist to join our team at Ray White and Loan Market. As a key member of our marketing team, you'll be responsible for developing and implementing our social media marketing strategy across Australia and New Zealand.

Key Responsibilities:

  • Develop monthly social media content calendars for Loan Market Australia and New Zealand, as well as our own-branded brokers.
  • Administer our corporate social media accounts, including Facebook, Instagram, and TikTok.
  • Create engaging content that resonates with our target audience, including residential and commercial property owners.
  • Work closely with our design team to create visually appealing social media assets.
  • Contribute to monthly marketing reports, providing insights and recommendations for future campaigns.
  • Manage paid social media consumer programs for Loan Market Australia.
  • Write concise advertising post copy for brokers and more in-depth LinkedIn articles for select brokers.

Requirements:

  • Marketing or communications degree.
  • At least 2 years' experience in digital content marketing, communications, social media, or content strategy.
  • Experience in identifying target audiences and developing cross-channel marketing campaigns.
  • Strong writing and design skills, with the ability to interpret and hold true to brand guidelines.
  • Quick turnaround times and ability to work to deadlines across multiple projects.
  • Good interpersonal skills to liaise with brokers and other stakeholders.
  • Ability to interpret and dissect data and statistics to create relevant social assets.
  • Experience using Meta Suite to shape advertising outcomes.

What We Offer:

As a Digital Content Marketing Specialist at Ray White and Loan Market, you'll have the opportunity to work with a dynamic team and contribute to the growth and success of our business. We offer a competitive salary and benefits package, as well as opportunities for professional development and growth.



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