Digital Content Marketing Specialist
4 weeks ago
About the Role:
We're seeking a highly skilled Digital Content Marketing Specialist to join our team at Ray White and Loan Market. As a key member of our marketing team, you'll be responsible for developing and implementing our social media marketing strategy across Australia and New Zealand.
Key Responsibilities:
- Develop monthly social media content calendars for Loan Market Australia and New Zealand, as well as our own-branded brokers.
- Administer our corporate social media accounts, including Facebook, Instagram, and TikTok.
- Create engaging content that resonates with our target audience, including residential and commercial property owners.
- Work closely with our design team to create visually appealing social media assets.
- Contribute to monthly marketing reports, providing insights and recommendations for future campaigns.
- Manage paid social media consumer programs for Loan Market Australia.
- Write concise advertising post copy for brokers and more in-depth LinkedIn articles for select brokers.
Requirements:
- Marketing or communications degree.
- At least 2 years' experience in digital content marketing, communications, social media, or content strategy.
- Experience in identifying target audiences and developing cross-channel marketing campaigns.
- Strong writing and design skills, with the ability to interpret and hold true to brand guidelines.
- Quick turnaround times and ability to work to deadlines across multiple projects.
- Good interpersonal skills to liaise with brokers and other stakeholders.
- Ability to interpret and dissect data and statistics to create relevant social assets.
- Experience using Meta Suite to shape advertising outcomes.
What We Offer:
As a Digital Content Marketing Specialist at Ray White and Loan Market, you'll have the opportunity to work with a dynamic team and contribute to the growth and success of our business. We offer a competitive salary and benefits package, as well as opportunities for professional development and growth.
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