Marketing Strategy Lead

6 days ago

Melbourne, Victoria, Australia beBeeLifecycle Full time $120,000 - $160,000

Experience Leader & Business Strategist

We are seeking an experienced Lifecycle Marketing Manager to lead our lifecycle and engagement strategy, crafting beautiful experiences that delight and inspire action.

Key Responsibilities:

  • Develop a strategic lifecycle marketing plan aligned with business goals and objectives
  • Own the entire small business lifecycle funnel, collaborating with stakeholders to identify opportunities for growth and improvement
  • Lead and motivate a talented team to deliver high-performance results and drive business outcomes
  • Ensure each team member has a clear career and personal development plan, progressing towards defined goals and objectives
  • Work closely with the marketing automation team to execute and deliver the lifecycle strategy on schedule and within budget
  • Maintain a repository of tests and learnings to iterate and improve the lifecycle strategy
  • Drive data-driven decision making, leveraging customer insights to define initiative briefs and creative solutions
  • Communicate strategy, results, and program status updates to stakeholder groups
  • Deliver better processes, documentation, and support to represent the lifecycle team's impact and contributions

Requirements:

  • Direct people management and team leadership experience
  • Experience maintaining a backlog and creating a delivery roadmap
  • Strong experience in people development and technical capability
  • Deep understanding of human-centred design, service design, or design thinking
  • Ability to communicate effectively with stakeholders and build strong relationships

What We Offer:

A dynamic and supportive work environment, opportunities for professional growth and development, and a competitive compensation package.

  • Marketing Strategy Lead

    2 weeks ago

    Melbourne, Victoria, Australia beBeeDevelopment Full time $120,000 - $150,000

    Marketing Strategy LeadWe are seeking a talented Marketing Strategy Lead to drive impactful marketing initiatives across our brands. The ideal candidate will develop and execute strategic, data-driven marketing campaigns that drive brand growth, customer engagement, and overall business success.Key responsibilities include managing complex media and digital...

  • Marketing Strategy Lead

    6 days ago

    Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $120,000

    Marketing Strategy LeaderYou will lead the development and execution of go-to-market strategies for online postgraduate programs. This involves shaping competitive value propositions and translating these into high-impact marketing plans.

  • Marketing Strategy Lead

    2 days ago

    Melbourne, Victoria, Australia beBeeStrategic Full time $180,000 - $250,000

    Drive commercial growth and shape the marketing strategy across diverse markets. This role involves leading B2B marketing efforts, aligning priorities with commercial goals, and collaborating with global teams.This is a strategic leadership position that requires strong business acumen, data-driven decision making, and a passion for driving results. The...

  • Marketing Strategy Lead

    6 days ago

    Melbourne, Victoria, Australia beBeeMarketing Full time $100,000 - $150,000

    Marketing Strategy LeadDescription:We are seeking a seasoned marketing leader to oversee the development and implementation of strategic marketing initiatives that drive business growth.This includes managing a team of marketing professionals, collaborating with cross-functional teams, and staying current on industry trends.Main Responsibilities:Develop...

  • Marketing Strategy Lead

    1 week ago

    Melbourne, Victoria, Australia beBeeCampaign Full time $80,000 - $100,000

    At Adore Beauty, we're seeking an exceptional Marketing Campaign Manager to spearhead our national and local campaigns. This role offers a unique blend of big-picture brand strategy and hands-on local execution.About the RoleThis is an opportunity for a well-rounded retail marketer who can thrive in a fast-paced environment, juggling multiple channels and...

  • Marketing Strategy Lead

    19 hours ago

    Melbourne, Victoria, Australia beBeeCampaign Full time $100,000 - $150,000

    Develop and Launch Marketing CampaignsOur purpose is to drive financial wellbeing and enable people to achieve their goals. This role leads campaign development from brief through to launch, engaging creative agencies and reporting on performance.The ideal candidate will have experience in developing and implementing marketing strategies, with a focus on...

  • Marketing Strategy Lead

    6 days ago

    Melbourne, Victoria, Australia beBeeMarketing Full time $85,000 - $100,000

    Job Title: Marketing SpecialistThis is a pivotal role where you will spearhead the development and execution of marketing strategies to drive business growth and profitability.You will be responsible for creating and implementing market analysis, public relations, branding, and positioning initiatives to enhance our reputation.Achieve results by effectively...

  • Marketing Strategy Lead

    19 hours ago

    Melbourne, Victoria, Australia beBeeDigital Full time $150,000 - $180,000

    Direct Response Leadership Role">As a Performance Director, you will take on a leadership role in the strategic direction of direct response, measurement, and technology initiatives. You will work closely with clients to set the direction and implement media on the cutting edge of the market.">You will engage with our transformation teams, business units,...

  • Marketing Strategy Lead

    6 days ago

    Melbourne, Victoria, Australia beBeeCampaign Full time $90,000 - $120,000

    The Role:Manage and deliver multi-channel marketing campaigns across various platforms, ensuring timely and high-quality outputs.Collaborate with internal teams, including creative, merchandise, and e-commerce, to achieve cohesive campaign delivery.Oversee the rollout of retail store communications and point-of-sale materials.Lead a small team of Marketing...

  • Global Marketing Strategy Lead

    1 week ago

    Melbourne, Victoria, Australia beBeeDirector Full time $170,000 - $220,000

    Marketing professionals with a passion for growth are invited to join our dynamic team as we seek an accomplished Marketing Director to spearhead our global marketing efforts.Draftable is a pioneering legal-tech software company serving law firms and in-house teams worldwide. Since the launch of our flagship product, over 900 organisations have signed on,...