Digital Marketing Strategist

2 months ago

Sydney, New South Wales, Australia Ansarada Full time
About the Role

We are seeking a highly skilled Digital Marketing Strategist to join our team at Ansarada. As a key member of our marketing team, you will play a crucial role in executing global marketing campaigns that drive new customer acquisition and revenue growth through our eCommerce channel.

Key Responsibilities
  • Develop and execute globally integrated marketing campaigns across various media channels, including search, display, video, social media, and email campaigns.
  • Define campaign KPIs, create reporting, analyze campaign performance, and provide recommendations to improve campaign performance.
  • Collaborate with agency partners to ensure goals and targets are on track and are met across all paid media channels.
  • Support the Growth team with targeting, awareness, selection, and activation initiatives to drive product-led growth initiatives.
  • Plan and perform multivariate A/B testing on landing pages and execute enhancements to conversion rates and campaign ROI.
  • Work closely with the content team to manage and maintain our company website, ensuring that it is up-to-date and optimized for search engines.
  • Collaborate with other teams to manage our social media channels, including LinkedIn, Facebook, Twitter, and Instagram by collaborating with the content team to create and curate engaging content, responding to comments, and growing our followers.
  • Support marketing operations initiatives in Marketo and Salesforce, such as nurture campaigns, segmentation, lead management, and maintain data integrity.
Requirements
  • Relevant experience in digital marketing for a similar company or within an agency.
  • Understanding of the online advertising ecosystem, platforms, and technologies, including Google Ads, Meta Ads Manager, LinkedIn Campaign Manager.
  • Experience working with marketing technology tools, e.g., Marketing Automation, CRM, Landing Pages, Customer Data Platform. Experience working with marketing agencies.
  • Strong understanding of website management principles, including content management systems (CMS) like WordPress, HTML, and SEO best practices.
  • Strong reporting and analytical skills, e.g., Google Analytics, SEMRush, Power BI.
About Ansarada

We are a Great Place to Work certified company, which means we have an awesome work culture and are committed to providing the best possible experience for our employees. We live our 'Care' value in everything we do, from our commitment to 1% profit Adara pledge to help others. We offer a state-of-the-art office environment, flexible work arrangements, and a range of benefits, including subsidized health insurance, generous paid leave entitlements, and a generous stock ownership scheme.

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