Marketing Communications Specialist

3 weeks ago


Brisbane, Queensland, Australia Randstad Full time
{"title": "Marketing Communications Specialist", "content": "Key Responsibilities

Develop and execute integrated marketing campaigns to support public services and community programs.

Manage media relations, oversee content creation, and ensure consistency of messaging across all communication platforms.

Coordinate public relations, drive community outreach initiatives, and foster strong connections between the council and its residents.

Monitor communication trends, optimize strategies based on community needs and insights, and develop content for digital and traditional channels.

Lead cross-functional projects, manage teams, and work with internal and external stakeholders, including government bodies and the public.

Manage communication during sensitive situations or crises, and measure campaign performance through KPIs.

Familiarity with social media, SEO, and digital communication tools is required.

Requirements
  • Leadership: Experience leading teams and managing cross-functional projects.
  • Public Relations & Media Management: Expertise in handling media relations, writing press releases, and managing public messaging.
  • Stakeholder Engagement: Strong interpersonal skills for working with internal and external stakeholders.
  • Content Development: Proficiency in creating content across digital and traditional platforms.
  • Campaign Management: Experience planning and executing multi-channel marketing campaigns.
  • Crisis Communication: Ability to manage communication during sensitive situations or crises.
  • Data Analysis: Skills in measuring campaign performance through KPIs and using insights to optimise future strategies.
  • Digital Marketing: Familiarity with social media, SEO, and digital communication tools.
", "company": "Randstad", "location": "Brisbane"}

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