Marketing Communications Specialist

2 weeks ago

Brisbane, Queensland, Australia Seasons IGA Supermarkets Full time
Marketing Specialist Opportunity

Seasons IGA Supermarkets is seeking a highly skilled Marketing Specialist to join its Head Office in North Lakes. The successful candidate will be responsible for developing and executing marketing campaigns to support sales objectives and promote the attributes of goods and services.

Key Responsibilities:
  • Plan, develop, and organise advertising policies and campaigns to support sales objectives
  • Advise executives on advertising strategies and campaigns to reach target markets
  • Coordinate production of advertising campaigns involving specialised activities
  • Research potential demand and market characteristics for new goods and services
  • Support business growth and development through the preparation and execution of marketing objectives, policies, and programs
  • Commission and undertake market research to identify market opportunities
  • Advise on all elements of marketing such as product mix, pricing, advertising, and sales promotion
  • Apply statistical modelling methods to determine the potential impact of pricing strategies on profitability
  • Monitor performance of initiatives, provide regular reporting, and insights
  • Analyse data from digital marketing campaigns and platforms, recommending updates to digital content
Requirements:
  • Digital Marketing expertise: Proficient in SEO, SEM, social media management, and email marketing
  • Content Creation & Copywriting skills: Confident producing engaging content and brand storytelling
  • Project Management skills: Capable of planning and executing marketing campaigns effectively
  • Creative & Analytical skills: Able to generate innovative ideas and interpret data for campaign optimisation
  • Passion & Adaptability: Ability to adapt to changing trends and technologies
  • Technical Proficiency: Confident with Marketing tools such as Google Analytics, CRM systems, and emerging digital trends
  • Strong communication, project management, and interpersonal skills

An attractive remuneration package between $70,000 - $80,000 will be offered to the successful candidate.

This is a full-time position working 38 hours per week.

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