Data Insights Leader
16 hours ago
The Data Insights Leader will oversee a team of five, spearheading the development and implementation of a high-impact roadmap that involves partnering with marketing and product teams to uncover actionable insights across campaigns, acquisition performance, and experimentation strategy.
- Collaborate with marketing and product teams to uncover actionable insights across campaigns, acquisition performance, and experimentation strategy.
- Design and deliver models to measure brand impact (e.g. out-of-home, TV, social, digital) — including MMM, attribution, incrementality, and multivariate analysis.
- Routine experiments, define statistical confidence, and guide teams on how to test and learn effectively.
- Translate grey or ambiguous analytics problems into structured approaches with measurable outcomes.
- Act as the bridge between the data team and business stakeholders — ensuring insights are accessible, trusted, and actionable.
Essential requirements include experience in D2C, retail, FMCG, or eCommerce environments, background in marketing/growth/brand analytics or marketing science, strong skills in SQL, plus experience with R or Python, experimentation frameworks, and marketing metrics.
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