International Education Specialist

3 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $59,220 - $101,355

**Role Overview**

The role of a Chinese Marketing Officer is to develop and execute marketing strategies that target Chinese students, promoting the college's ELICOS programs. This involves managing and optimizing the college's Chinese-language marketing content, including websites, social media platforms, brochures, and other promotional materials.

Key Responsibilities:

  • Develop and implement targeted marketing campaigns on Chinese platforms such as WeChat, Weibo, Baidu, and more.
  • Build and maintain relationships with Chinese education agents, schools, and universities to increase student enrollment.
  • Organize and attend recruitment events, fairs, and exhibitions in China, representing the college and promoting our programs.
  • Conduct market research to understand trends, competitors, and the needs of prospective students.
  • Monitor and report on the effectiveness of marketing activities and campaigns to ensure goals are met.

**Requirements:**

To be successful in this role, you will need:

  • Fluency in Mandarin (both written and spoken).
  • Strong knowledge of Chinese education systems, culture, and consumer behavior.
  • Proven experience in digital marketing, particularly within the Chinese market.
  • Experience in international student recruitment or education marketing is a plus.
  • Excellent written and verbal communication skills in both Chinese and English.
  • Strong project management skills with the ability to handle multiple tasks and meet deadlines.
  • A creative mindset with an understanding of how to tailor marketing messages to a Chinese audience.

**Benefits**

This role offers a competitive salary and benefits package, as well as opportunities for career growth and development in marketing and recruitment. You will also have the chance to work in a supportive team environment, gain valuable experience working in the international education sector, and make a real difference in the lives of international students.

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