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Brand and Marketing Manager

2 months ago

Bankstown, Australia Vicinity Centres Full time
Job Title: Brand and Marketing Manager

We are seeking an experienced Brand and Marketing Manager to join our team at Vicinity Centres. As a key member of our marketing team, you will be responsible for developing and implementing the centre's brand strategy and annual marketing plan.

Key Responsibilities:
  • Develop and implement the centre's brand strategy and annual marketing plan
  • Lead the development of each centre's Vision Strategy and Action (VSA) planning process
  • Develop commercial strategies including brand awareness, digital, local activations, partnerships, campaigns and promotion
  • Identify opportunities to support retailer business strategies through local marketing plans
  • Manage budgets and ensure effective financial management
  • Collaborate with the Regional Brand and Marketing Manager to develop brand and marketing strategies for the centre
  • Deliver and align with the Vicinity Marketing Strategy and asset cluster plan for the centre
Requirements:
  • Experience in marketing and brand management, preferably in the retail industry
  • Strong analytical understanding of local customer insights and knowledge of the competitive environment
  • Ability to work as part of a team and develop/maintain strategic relationships across a region
  • Strategic marketing expertise, including data & insights, frameworks, methodologies and channels
  • Marketing legal, risk and compliance knowledge
  • Event Management and Project Management skills
  • Proofreading and Editing Skills
  • Interpersonal and Strong Verbal and Written Communication Skills
  • Financial acumen and proven performance to drive value and commercial results
What We Offer:
  • Flexible working options
  • Birthday leave & purchased additional leave
  • $1,000 worth of VCX securities rewarded for eligible team members
  • Internal mentoring program
  • Generous Parental Leave

We live and work by our values of Respect, Integrity, Customer Focus, Collaboration and Excellence. We are committed to creating an inclusive work environment where we attract, retain and develop our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.