Brand and Marketing Manager

3 weeks ago


Bankstown, Australia Vicinity Centres Full time
Job Description

About the Role

The Brand and Marketing Manager will work closely with the Regional Brand and Marketing Manager to develop and implement the Centre's brand strategy and annual marketing plan for centres. This role will lead the charge in contributing to the development of each Centre's Vision Strategy and Action (VSA) planning process, ensuring the marketing plan delivers on key opportunities for the centre.

Key Responsibilities

  • Develop commercial strategies including brand awareness, digital, local activations, partnerships, campaigns, and promotion.
  • Identify opportunities to support retailer business strategies through local marketing plans tailored to the needs of our consumers.
  • Collaborate with the Regional Brand and Marketing Manager to develop the brand and marketing strategies for the centre, aligned to the Vicinity Marketing Strategy and Vision Strategy and Action Plan (VSA's).
  • Deliver and align with the Vicinity Marketing Strategy and asset cluster plan for the centre.
  • Plan, manage, and execute strategic campaigns, activations, and projects consistently to timelines and budgets.
  • Develop and implement social and digital strategies, activity, monitoring, and reporting, to support the cluster and centre marketing plans.
  • Centre operational support, including duty management shifts, centre walks, hoarding management, and onsite contractor support.
  • Strong understanding of retailer businesses and engagement, ensuring regular and meaningful communication and reporting with our retail partners at all times.
  • Support the localisation of the national ESG strategy, including relationship management and data reporting.
  • Administrative and reporting duties, including preparing reports and attending Joint Venture Meetings and regional meetings, and the performance management of regional traffic, sales, and campaign PIR's and relevant risk, security, and compliance training reporting.
  • Financial/budgeting duties, including raising purchase orders, processing invoices, monthly forecasting, and supporting the Regional Brand and Marketing Manager with the annual budgeting and planning process.

Requirements

  • Experience in marketing and brand management, preferably in retail and/or brand marketing.
  • Strong analytical understanding of local customer insights and knowledge of the competitive environment.
  • Ability to work as part of a team and develop/maintain strategic relationships across a region.
  • Strategic marketing expertise, including data and insights, frameworks, methodologies, and channels.
  • Marketing legal, risk, and compliance knowledge.
  • Event management and project management skills.
  • Proofreading and editing skills.
  • Interpersonal and strong verbal and written communication skills.
  • Financial acumen and proven performance to drive value and commercial results.
  • Strong organisational, project management, and time management skills.

About Vicinity

Vicinity Centres is a leading retail property group that owns and manages some of Australia's most iconic and loved retail destinations. We are committed to creating an awesome place to work, where our people are rewarded and recognised. Our benefits program includes flexible working options, birthday leave, purchased additional leave, $1,000 worth of VCX securities, internal mentoring program, and generous parental leave.

We live and work by our values of Respect, Integrity, Customer Focus, Collaboration, and Excellence. We are committed to creating an inclusive work environment where we attract, retain, and develop our people regardless of gender identity, ethnicity, sexual orientation, disability, and age. Applications are encouraged from all sectors of the community, and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.



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