Brand and Marketing Manager

4 weeks ago


Bankstown, Australia Vicinity Centres Full time

About the Role

The Brand and Marketing Manager will work closely with the Regional Brand and Marketing Manager to develop and implement the Centre's brand strategy and annual marketing plan for centres. This role will lead the charge and contribute to the development of each Centre's Vision Strategy and Action (VSA) planning process, ensuring the marketing plan delivers on key opportunities for the centre.

Key Responsibilities

  • Develop commercial strategies including brand awareness, digital, local activations, partnerships, campaigns and promotion, and identify opportunities to support retailer business strategies through local marketing plans which are tailored to the needs of our consumers.
  • Collaborate with the Regional Brand and Marketing Manager to develop the brand and marketing strategies for the centre which will be aligned to the Vicinity Marketing Strategy and Vision Strategy and Action Plan (VSA's).
  • Deliver and align with the Vicinity Marketing Strategy and asset cluster plan for the centre.
  • Plan, manage and execute strategic campaigns, activations, and projects consistently to timelines and budgets.
  • Develop and implement social and digital strategies, activity, monitoring and reporting, to support the cluster and centre marketing plans.

Requirements

  • Strategic marketing expertise including data & insights, frameworks, methodologies and channels.
  • Marketing legal, risk and compliance knowledge.
  • Event Management and Project Management skills.
  • Proofreading and Editing Skills.
  • Interpersonal and Strong Verbal and Written Communication Skills.
  • Financial acumen and proven performance to drive value and commercial results.

About Vicinity Centres

Vicinity Centres is a leading retail property group that owns and manages some of the most recognisable and loved retail destinations across Australia. We are committed to creating an awesome place to work in which our people are rewarded and recognised.

Why Join Us?

We offer a range of benefits including flexible working options, birthday leave & purchased additional leave, $1,000 worth of VCX securities rewarded for eligible team members, internal mentoring program, and generous parental leave.

Our Values

We live and work by our values of Respect, Integrity, Customer Focus, Collaboration and Excellence. They are the foundation to everything we do and provide us a north star with which we can shape meaningful places where communities connect.



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