Product Marketing Strategist

2 weeks ago

Sydney, New South Wales, Australia SafetyCulture Full time

About SafetyCulture

SafetyCulture is a customer-centric software-as-a-service (SAAS) company dedicated to empowering working teams to improve continuously. Our mission is to provide a technology platform and products that give frontline workers a voice and leaders the visibility to make informed decisions, driving safety, quality, and continuous improvement.

Job Summary

We are seeking a highly skilled Product Marketing Manager to join our team. As a key member of our global go-to-market team, you will work closely with our Managing Director, product, marketing, and broader teams to drive brand awareness and growth of our product portfolio, reaching millions of users worldwide.

Key Responsibilities

  • Develop and execute comprehensive product marketing strategies to drive brand awareness and customer acquisition.
  • Collaborate with cross-functional teams to align product marketing efforts with business objectives.
  • Conduct market research and analysis to inform product marketing decisions.
  • Design and implement effective marketing campaigns to reach and engage target audiences.
  • Measure and report on marketing performance, providing data-driven insights to inform future marketing strategies.

Requirements

To succeed in this role, you will need:

  • Proven experience in product marketing, with a strong track record of driving brand awareness and customer acquisition.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Strong analytical and problem-solving skills, with the ability to collect and analyze data to inform marketing decisions.
  • Passion for helping customers understand the value of our products and services.

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