Senior Online Sales Manager

We are seeking a seasoned E-Commerce Manager to oversee our online presence and drive sales.

Job Summary:

This is a high-profile opportunity for an experienced e-commerce professional to lead our in-house digital marketing team and manage our global online experience.

Responsibilities:

• Develop and execute the global e-commerce strategy to optimise products and increase sales
• Identify, evaluate, and implement new e-commerce opportunities, processes, and platforms to attract, develop, and convert new and existing sales leads
• Manage all websites on the Shopify plus platform, including product page copy, imagery, video, store, promotion, and campaign landing pages
• Accountability of the overall performance of the e-commerce budget, achieving KPIs while remaining within budget
• Lead the end-to-end lifecycle of products on site, including enrichment of all saleable products online and exit strategy to maintain organic search results
• Implement and optimise SEO strategy to dramatically lift organic rankings
• Manage the technical SEO elements on the websites, including page load speed, URL redirects, google indexing, and perform technical website checks
• Develop project plans as well as contribute to digital channel strategy alongside other marketing department managers
• Carry out frequent split testing to deliver optimised UX
• Manage team to publish all website content for products, collections, campaigns, and promotions according to timelines
• Produce weekly and monthly reports and identify opportunities for increased conversion and sales
• Creation and implementation of e-commerce reporting tools to gain insights to drive sales and identify opportunities
• Compile information from website analytics, usability testing in order to change business goals and current practices to continually optimise the effectiveness and discoverability of content
• Manage and develop direct reports to foster highly engaged and exceptional team performance
• Manage external agency relationships, including website development agency
• Manage ongoing website support and inventory tickets requests via Freshdesk
• Conduct research reports on markets, competitors, and new technology

Requirements:

• Minimum 5 years' experience in a similar role at a similar level
• Bachelor's degree in Business, Commerce, or Marketing
• Experience in e-commerce platforms with strong commercial experience within the e-commerce industry
• Proven ability to drive e-commerce sales and traffic and evaluate multi-source data and draw trends
• Experience in leading a high-performance e-commerce team and work within budgets and deadlines
• Highly effective time management and the ability to deliver to agreed timelines
• Exceptional organisational skills and the ability to work under pressure
• Proven analytical capabilities - ability to leverage analytics to help the channel realise competitive advantages and improve performance and key metrics
• Ability to create strategic roadmaps clearly aligning to organisation objectives and goals
• Strategic leadership and problem-solving abilities
• Advanced skills in Microsoft Office, Shopify, and Google Analytics/Power BI, Intermediate HTML experience
• Ability to work independently at a senior level
• Excellent written and oral communication skills
• Knowledgeable of the e-commerce and retail space that includes marketing strategies, product management, industry trends, and usability best practices
• PASSION AND UNDERSTANDING OF THE BRAND VISION AND ALIGNMENT WITH THE BRAND VALUES

Benefits:

• Product discounts of up to 50% for yourself and your direct family

About Us:

We are a dynamic and innovative company with a remarkable history of disrupting the traditional bridal industry. We have redefined the wedding dress experience and become a global leader in the modern bridal world.