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Social Media Growth Specialist

2 weeks ago

Sydney, New South Wales, Australia beBeeStrategist Full time $60,000 - $80,000

The role of a Social Media Strategist is to develop and execute a comprehensive online presence plan, driving brand awareness and engagement across key platforms.

Key Responsibilities:

  • Manage and grow the brand's social media presence, ensuring alignment with business objectives and market relevance.
  • Create and maintain a content calendar, planning and scheduling engaging, on-brand content to drive awareness and interaction.
  • Produce high-quality content (including influencer and user-generated content) for various platforms, optimizing for maximum reach and engagement.
  • Foster connection and conversation with the online community through regular monitoring and engagement.
  • Collaborate with internal teams and external creators to produce innovative content through structured planning and feedback.
  • Coordinate and manage content shoots, events, and activations to maximize brand visibility and social amplification.
  • Analyze and report on social media performance, using insights to optimize content and platform strategies.
  • Identify trends, growth opportunities, and new content formats to continually elevate brand presence and audience engagement.

Requirements:

  • 2-3+ years proven experience in social media management, campaign development, and data analysis.
  • Strong communication and relationship-building skills.
  • Proficiency in social media management tools.
  • Creative thinker with a keen eye for identifying trends and opportunities.
  • Exceptional organizational and project management skills.