Digital Marketing Lead

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We Think Digital is looking for a results-driven and creatively-minded Digital Marketing Lead to join their team in a full time capacity.

About We Think Digital

We Think Digital is a small, full service digital marketing agency located in Wollongong, NSW that focuses on helping businesses thrive in the digital economy. We focus on business growth and educating business owners about the importance and value of a strong digital presence to help take the guesswork and confusion out of their online marketing efforts.

Our clients range from some of Australia's largest publicly listed companies, right through to privately held SME's and span across multiple industries including technology, health, professional services, building & construction, manufacturing, ecommerce, fashion & more.

We're a small but growing team with both onshore and offshore team members. We work hard but we like to maintain a strong culture of work life balance as we believe this is a strong pillar of ongoing success.

About the role

Digital Marketing Lead to take ownership of multi-channel strategy and execution across a diverse portfolio of clients. In this role, you'll lead SEO, paid advertising, content, social, and automation initiatives — driving performance, growth, and impact.

You'll work closely with the Director, Senior Strategist, and cross-functional specialists to bring campaigns to life, manage quality across deliverables, and turn insights into action. From shaping full-funnel strategies to crafting compelling content, managing campaign performance, and supporting CRO and automation, this role is ideal for someone who thrives on variety and loves being close to the action in a growing digital agency.

With autonomy, variety, and plenty of room to shape the role, this is your opportunity to step into a high-impact position that blends strategic thinking with hands-on execution — and genuinely makes a difference to client success.

This role is full-time, in-office role based in Wollongong (Corrimal).

Key responsibilities:

• Digital Strategy – Develop and execute multi-channel digital marketing strategies aligned with client goals.
• SEO Leadership – Lead and implement technical, on-page, and off-page SEO strategies across client accounts.
• Paid Advertising – Plan, produce and implement strategic paid Google Ad & Social Media (Meta, LinkedIn, TikTok) campaigns.
• Campaign Management – Oversee digital campaign execution, timelines, and reporting. Own quality assurance across deliverables.
• Social Media – Plan, produce and implement organic content strategies and comprehensive digital content calendars for various social media channels that align with client brand values and campaign objectives.
• Copywriting – Write compelling, engaging, long and short form copy across blogs, websites, landing pages, ads, email and social media ensuring consistency across tone, messaging and brand voice.
• Content Creation – Ideate & create high quality written & visual content that will drive engagement and foster growth across all digital channels.
• Data & Reporting – Analyse campaign performance across key metrics and channels. Deliver insights and strategic recommendations to clients and internal teams.
• CRO Support – Collaborate with the Senior Strategist to support conversion rate optimisation and funnel development initiatives.
• Cross-Team Collaboration – Work closely with the Director, Senior Strategist, Developers, Designers, and external contractors.
• Content Management – Upload articles to various Website CMSs, schedule social media posts to various platforms, build and schedule EDMs.
• Marketing Automation – Plan, produce and implement strategic marketing automation such as personalisation, lifecycle & journey automation, email & sms automation, lead capture & qualification, etc.

Required Skills & Capabilities:

• Strategic thinking with strong hands-on execution ability
• Deep expertise and hands on experience across SEO, Google Ads, social media, email marketing, and funnel optimisation
• Strong understanding of CRO, UX, and customer journey design
• Advanced short-form, long-form, and direct response copywriting skills
• Strong creative judgment and brand tone management
• Data-driven with high attention to detail and reporting accuracy
• Highly organised, proactive, and able to manage multiple accounts and timelines
• Strong ability to work autonomously with minimal direction as well as be a team player.
• Advanced proficiency using ChatGPT or similar AI tools, including strong prompt engineering skills, creative problem-solving through AI, and the ability to generate high-quality outputs efficiently.

Key Platform Knowledge:

• Google Analytics
• Google Search Console
• Google Ads
• SEMRUSH
• Meta Business Suite
• MailChimp, Klaviyo or similar.
• WordPress, Shopify, Webflow
• ChatGPT
• Adobe Creative Cloud (Bonus)
• Heat Mapping Tools (Bonus)

Experience / Qualifications:

• Minimum 5 years experience in a similar digital marketing role
• Relevant tertiary qualification in Marketing, Digital Media, or related field
• Strong experience managing clients and delivering full-funnel strategy and execution
• Proven experience of results, particularly in SEO, Google ads, social media and content marketing.
• Bonus: Experience working in a boutique or high-autonomy agency environment

Ideal For Someone Who…

• Thrives on variety and loves working across multiple digital channels, platforms, and client industries
• Is eager to take ownership and shape the role into their own, while continuing to build well-rounded marketing skills.
• Someone who loves collaborating, solving problems, and producing real impact
• Someone who brings structure, insight, and energy — without ego
• A strong communicator who balances strategic vision with executional clarity

What we can offer

• Competitive part-time salary (based on experience and impact)
• Great work-life balance in a collaborative and supportive culture
• Opportunity to work on exciting, varied client projects
• High-impact role in a growing, values-driven agency

If this sounds like your ideal role, we are keen to hear from you.

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesAdvertising Services

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